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Goodwill Industries Inc

EIN 47-0378996 · Omaha, NE

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthFair55 out of 100GovernanceStrong90 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

GOODWILL CHANGES LIVES AND STRENGTHENS COMMUNITIES THROUGH EDUCATION, TRAINING AND WORK. GOODWILL STRIVES TO INCREASE SELF SUFFICIENCY OF ITS PARTICIPANTS THROUGH VOCATIONAL EVALUATION, TRAINING AND OFFERING EMPLOYMENT OPPORTUNITIES TO DISABLED OR DISADVANTAGED INDIVIDUALS, WHO CANNOT READILY BE ABSORBED IN THE COMPETITIVE LABOR MARKET. GOODWILL STRIVES TO ASSIST SUCH INDIVIDUALS TO ATTAIN THE FULLEST DEVELOPMENT OF WHICH THEY ARE CAPABLE.

Income
$36.2 million
Spending
$34.4 million
Spent on programs
84%
Reserves
-1 months of spending
Largest source of income
donations and private grants, 73%
Employees
1,485
Volunteers
0
Highest pay
$277,435, president and ceo

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Fair: 55 out of 100. Higher than 30% of charities in its peer group (employment, $10m to $100m).

  • Reserves

    0 of 35

    Spendable reserves are negative: it owes or has committed more than it holds.

  • Debt

    10 of 20

    It owes 36% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 5% of income.

  • Income trend

    15 of 15

    Income rose 7% on the year before.

  • Spending floor

    15 of 15

    84% of spending went to programs and raising each dollar of donations cost 1 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 90 out of 100. Higher than 20% of charities in its peer group (employment, $10m to $100m).

  • Independent board

    25 of 25

    10 of 10 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $25.7 million spent. GOODWILL OPERATES 18 RETAIL STORES OPEN TO THE PUBLIC IN OMAHA (10), FREMONT (1), BLAIR (1), GRETNA (1), BELLEVUE (1), PAPILLION (2), ELKHORN (1), AND COUNCIL BLUFFS, IA (1). THE GENERAL PUBLIC DONATES CLOTHING, FURNITURE AND HOUSEHOLD GOODS TO GOODWILL. GOODWILL EMPLOYEES SORT, PRICE AND DISTRIBUTE MERCHANDISE FOR SALE IN THE RETAIL STORES. MERCHANDISE THAT DOES NOT SELL WITHIN A REASONABLE TIME IN THE STORES IS TRANSFERRED TO THE GOODWILL WAREHOUSE STORE WHERE IT IS OFFERED FOR SALE AT A SPECIFIED PRICE PER POUND. GOODS DETERMINED NOT TO BE SALEABLE IN THE GOODWILL STORES ARE "SALVAGED AND SOLD TO THIRD PARTIES, WHO EITHER SHIP AND SELL THE GOODS TO THIRD PARTIES OR RECYCLE THEM FOR THEIR TEXTILE, METAL OR OTHER RECYCLABLE MATERIALS. GOODWILL PROFITS GENERATED FROM THE SALE OF DONATED GOODS HELP COVER EXPENSES ASSOCIATED WITH GOODWILL'S MISSION PROGRAMS THAT SERVE THE COMMUNITY.
  2. $3.0 million spent. WORKFORCE DEVELOPMENT PROGRAM SERVICES - GOODWILL PROVIDES EDUCATIONAL AND CAREER SERVICES, JOB PLACEMENT AND POST-EMPLOYMENT SUPPORT TO INDIVIDUALS WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT SO THEY CAN FIND AND KEEP JOBS. INDIVIDUALS RECEIVE TRAINING AND EDUCATION, WORK EXPERIENCE, EMPLOYMENT PLACEMENT AND FOLLOW-UP SERVICES THROUGH THESE PROGRAMS. GOODWILL PROGRAMS STRENGTHEN OUR COMMUNITY BY FORMING A PATHWAY TOWARDS SUCCESS FOR THOSE WHO HAVE NOT BEEN ABLE TO FIND OR MAINTAIN EMPLOYMENT ON THEIR OWN.
  3. $882 spent. CONTRACTS/INDUSTRIAL SERVICES PROGRAMS - GOODWILL PROVIDES JOB TRAINING AND EMPLOYMENT OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT THROUGH CONTRACT WORK FOR BUSINESSES, FEDERAL, STATE AND LOCAL GOVERNMENT, AND OTHER COMMUNITY PARTNERS. THESE CONTRACTS OFFER A VARIETY OF WORK EXPERIENCE AND TRAINING IN CUSTODIAL SERVICES, GROUNDS, MANUFACTURING, PACKAGING, ASSEMBLY, RECYCLING, MAILING SERVICES AND OTHER ADMINISTRATIVE AREAS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 1939.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.