Inequality Media
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO USE DIGITAL MEDIA FOR THE PURPOSE OF EDUCATING AND ENGAGING THE PUBLIC IN TOPICS REGARDING INEQUALITY AND IMBALANCE OF POWER IN AMERICA.
- Income
- $2.5 million
- Spending
- $1.8 million
- Spent on programs
- 68%
- Reserves
- 18.9 months of spending
- Largest source of income
- donations and private grants, 94%
- Employees
- 17
- Volunteers
- 7
- Highest pay
- $140,445, exec dir /pr
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Strong: 100 out of 100. Higher than 89% of charities in its peer group (arts and culture, $1m to $10m).
Reserves
35 of 35Spendable reserves would cover 18.9 months of spending.
Debt
20 of 20It owes 6% of what it owns.
Living within its means
15 of 15Income exceeded spending by 29% of income.
Income trend
15 of 15Income rose 53% on the year before.
Spending floor
15 of 1568% of spending went to programs and raising each dollar of donations cost 18 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 65% of charities in its peer group (arts and culture, $1m to $10m).
Independent board
25 of 257 of 8 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $1.2 million spent. INEQUALITY MEDIA (IM) PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS. WE REACH MILLIONS OF PEOPLE EACH WEEK WITH CLEAR, COMPELLING VIDEOS AND BROADCASTS ABOUT THE ECONOMY AND DEMOCRACY - AND WHAT PEOPLE CAN DO TO PUT AMERICA ON A PATH TOWARD A FAIRER AND MORE JUST SOCIETY. OUR VIDEOS SEEK TO: 1) EXPLAIN CURRENT ECONOMIC AND CIVIC ISSUES IN A WAY THAT EVERYONE CAN UNDERSTAND. 2) CONTEXTUALIZE POLICIES, NEWS, AND CONCEPTS BEING PROMOTED WIDELY BY PROVIDING FRAMEWORKS OF UNDERSTANDING IN A NON-PARTISAN, EDUCATIONAL WAY, AND (CONTINUES BELOW)
- 3) BUILD A SHARED UNDERSTANDING OF THE IMPORTANCE OF A MORE EQUAL ECONOMY AND ROBUST DEMOCRACY. MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES. IN 2024, WE PRODUCED OVER 40 EXPLAINER VIDEOS, 35 RAPID RESPONSE VIDEOS, AND 148 SHORT VIDEOS, TOTALING OVER 267 MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 1,700 VIDEOS - PLUS 320+ LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 1 BILLION TIMES. WE HAVE OVER 13.2 MILLION SUBSCRIBERS THAT INCLUDE ENGAGED VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS.
- (CONTINUED) "EXPLAINER- AND RAPID-RESPONSE VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE GENDER PAY GAP, VOTING RIGHTS, AND ECONOMIC HISTORY. THESE VIDEOS OFTEN DEBUNK COMMON MYTHS SURROUNDING THESE TOPICS. VIDEOS ARE DISTRIBUTED THROUGH THE SOCIAL MEDIA CHANNELS (FACEBOOK, YOUTUBE, INSTAGRAM, TIKTOK, BLUESKY AND TWITTER) OF INEQUALITY MEDIA, ROBERT REICH, AND PARTNER ORGANIZATIONS. IN 2024 WE CONTINUED PRODUCING CONTENT FOR TIKTOK AND INSTAGRAM, REACHING EVEN MORE PEOPLE ON THESE PLATFORMS, INCLUDING MILLENNIALS AND GEN Z-ERS, WHO LIKELY WOULD NOT HAVE OTHERWISE WATCHED OUR VIDEOS.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since April 2015.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.