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Rethink Media Inc

EIN 46-2005479 · San Francisco, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong93 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

We Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support.

Income
$2.4 million
Spending
$2.3 million
Spent on programs
72%
Reserves
6.3 months of spending
Largest source of income
donations and private grants, 94%
Employees
17
Highest pay
$191,316, executive dir.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 93 out of 100. Higher than 83% of charities in its peer group (education, $1m to $10m).

  • Reserves

    28 of 35

    Spendable reserves would cover 6.3 months of spending.

  • Debt

    20 of 20

    It owes 10% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 8% of income.

  • Income trend

    15 of 15

    Income rose 38% on the year before.

  • Spending floor

    15 of 15

    72% of spending went to programs and raising each dollar of donations cost 7 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 74% of charities in its peer group (education, $1m to $10m).

  • Independent board

    25 of 25

    10 of 10 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $558,326 spent. Peace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges. In 2025, ReThink ensured the voices of nuclear security experts, peace and security professionals, and impacted individuals were featured in press coverage. We additionally increased our ability to penetrate digital ecosystems, helping partners expand their online audiences. We continued to focus on US military spending, arms sales, and the costs of US wars, emphasizing the need to support underrepresented individuals in the field to shape the national conversation on these issues through earned and owned media.
  2. $544,181 spent. Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2025, ReThink conducted five capacity-building trainings on communications strategies, hosted three reporter briefings, and served as strategic partners to elevate community voices during pivotal moments. We increased BAMEMSSA voice share through broadcast interviews, opinion pieces, and spokesperson coaching in local and national outlets, while providing data-driven communications guidance and facilitating collaborative opportunities.
  3. $293,241 spent. AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2025, the Analysis team completed several survey projects on various topics, including restraint in US foreign policy and the expiration of the New START nuclear treaty. We conducted a major media analysis of news related to the US military as part of a larger project on the effects of and beliefs around militarism in the US. As part of this same project, we also conducted a novel qualitative study designed to probe deep-seated attitudes about the military among the general public.
  4. $225,718 spent. Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative partnered with leading organizations to advance inclusive, representative democracy where every American has equal voice and meaningful stake in decisions affecting their lives. In 2025, ReThink provided strategic communications support to organizations navigating a new administration and institutional changes, helped mobilize youth engagement with elected leaders, and offered tactical youth-focused advice. We closed the program in May 2025.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since May 2014.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.