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Certell Inc

EIN 46-1888092 · Huntington, WV

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak46 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO ENGAGE TODAY'S TECH SAVVY STUDENTS USING MEANINGFUL CONTENT WITH WHICH THEY CAN CONNECT. OUR COURSE MATERIALS AND TECHNOLOGY ARE DESIGNED TO EQUIP EACH STUDENT TO THINK INDEPENDENTLY, DEVELOP LIFELONG PRINCIPLES THOUGHTFULLY, AND CONTRIBUTE IN THEIR COMMUNITY COURSE MATERIALS AND TECHNOLOGY ARE DESIGNED TO EQUIP EACH STUDENT TO THINK INDEPENDENTLY, DEVELOP LIFELONG PRINCIPLES THOUGHTFULLY, AND CONTRIBUTE IN THEIR COMMUNITY RESPONSIBLY. DIGITALLY DELIVERED, OUR CLASSROOM CONTENT INCREASES STUDENTS' ACCESS TO QUALITY LEARNING EXPERIENCES AND EMPOWERS TEACHERS IN ANY ENVIRONMENT.

Income
$2.3 million
Spending
$3.2 million
Spent on programs
82%
Reserves
1 months of spending
Largest source of income
donations and private grants, 97%
Employees
24
Volunteers
5
Highest pay
$214,060, chairman / former ceo

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 46 out of 100. Higher than 10% of charities in its peer group (international, $1m to $10m).

  • Reserves

    10 of 35

    Spendable reserves would cover 1.0 months of spending.

  • Debt

    16 of 20

    It owes 20% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 38% of income.

  • Income trend

    5 of 15

    Income fell 25% on the year before.

  • Spending floor

    15 of 15

    82% of spending went to programs and raising each dollar of donations cost 20 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 64% of charities in its peer group (international, $1m to $10m).

  • Independent board

    25 of 25

    5 of 6 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $1.2 million spent. POPTENTIAL:POPTENTIAL IS A HIGH SCHOOL CURRICULUM CREATED BY CERTELL THAT INTEGRATES POP CULTURE AND MULTIMEDIA STORYTELLING INTO SUBJECTS LIKE ECONOMICS, HISTORY, CIVICS, AND FINANCIAL LITERACY. ALIGNED WITH STATE STANDARDS, IT ENGAGES STUDENTS BY MAKING COMPLEX TOPICS MORE RELATABLE THROUGH VIDEOS, MUSIC, AND OTHER CULTURAL REFERENCES, FOSTERING CRITICAL THINKING AND REAL-WORLD CONNECTIONS.
  2. $1.2 million spent. SENSIBLE SCHOOL:CERTELL OFFERS HYBRID ADULT EDUCATION COURSES FOCUSED ON PERSONAL FINANCE AND ECONOMIC LITERACY. THESE FEE-BASED COURSES ARE ADAPTED FROM THE ORGANIZATION'S CLASSROOM MATERIALS.
  3. $218,749 spent. POSTPOSSIBLE:CERTELL DEVELOPS GLOBAL EDUCATIONAL CONTENT FOCUSED ON PROMOTING PROSPERITY AND GOOD CITIZENSHIP.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since December 2013.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

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