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The Be Kind People Project Foundation

EIN 46-0720140 · Phoenix, AZ

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak25 out of 100GovernanceGood70 out of 100Impact evidenceDescribes programsHow well its results are evidenced

Points to look into

  • It owes more than it owns.

These come from the organization's own tax return. There may be a good explanation; ask the charity.

What it says it does

THE MISSION OF THE BE KIND PEOPLE PROJECT IS TO DELIVER RELEVANT LEARNING AND YOUTH DEVELOPMENT OPPORTUNITIES THAT INSPIRE POSITIVE CHANGE, INSPIRE HUMANITY, SUPPORT ACADEMIC IMPROVEMENT, AND MOTIVATE HEALTHY LIVING FOR STUDENTS WHEREVER AND HOWEVER THEY (CON'T ON SCH O) LEARN. THE ORGANIZATION OPERATES WITH A VISION OF BUILDING A GENERATION OF RESPECTFUL, RESPONSIBLE, PHYSICALLY AND MENTALLY HEALTHY, AND CARING CITIZENS AND LEADERS.

Income
$2.4 million
Spending
$2.9 million
Spent on programs
77%
Reserves
-5.2 months of spending
Largest source of income
donations and private grants, 79%
Employees
82
Volunteers
82
Highest pay
$168,281, officer (as of mar. '24)

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 25 out of 100. Higher than 3% of charities in its peer group (education, $1m to $10m).

  • Reserves

    0 of 35

    Spendable reserves are negative: it owes or has committed more than it holds.

  • Debt

    0 of 20

    It owes 130% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 19% of income.

  • Income trend

    10 of 15

    Income fell 1% on the year before.

  • Spending floor

    15 of 15

    77% of spending went to programs and raising each dollar of donations cost 20 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 70 out of 100. Higher than 26% of charities in its peer group (education, $1m to $10m).

  • Independent board

    25 of 25

    14 of 14 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • Independent check of accounts

    0 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)
  1. $2.2 million spent. BE KIND: AT THE CORE OF THE PROGRAM IS THE BE KIND PLEDGE TO HELP KIDS UNDERSTAND WHAT IT MEANS TO BE KIND BY PLEDGING TO BE ENCOURAGING, BE SUPPORTIVE, BE POSITIVE, BE HELPFUL, BE HONEST, BE CONSIDERATE, BE THANKFUL, BE RESPONSIBLE, BE RESPECTFUL, AND BE A FRIEND. THEY LEARN AND PRACTICE THE EMOTIONAL AND INTERPERSONAL SKILLS NEEDED TO MAKE THESE VALUES AN INTEGRAL AND ONGOING PART OF THEIR LIVES. IT IS A POSITIVE, ACTION-BASED, INNOVATIVE SOLUTION FOR AMELIORATING UNWANTED SCHOOL AND PERSONAL BEHAVIOR, OFTEN MANIFESTED AS BULLYING, AND LEARN WHAT IT MEANS FOR THEM TO "BE KIND PEOPLE." BRINGING THE PLEDGE TO LIFE IS THE BE KIND CREW, A GROUP OF GIFTED YOUNG HIP HOP PERFORMERS WHO IMAGINATIVELY CONVEY THE KINDNESS MESSAGE AND CONNECT WITH STUDENTS IN CONTEMPORARY WAYS THAT KIDS FIND ENGAGING, RELEVANT (CON'T ON SCH O) AND FUN. THEY SERVE AS POSITIVE AND AMAZINGLY "COOL" BEHAVIOR ROLE MODELS FOR STUDENTS. THE BE KIND ACADEMY ONLINE PROGRAM PROVIDES MONTHLY LANGUAGE ARTS, MATH, AND EXERCISE ACTIVITIES THAT COMBINE CHARACTER DEVELOPMENT SKILLS, HEALTHY HABITS MOTIVATION, DIGITAL RESPONSIBILITY LESSONS, AND INTERACTIVE DANCE/ MOVEMENT KINESTHETIC LEARNING VIDEOS WITH COMMON CORE STANDARDS, SEL (PER CASEL) SKILLS, AND CDC STANDARDS-AVAILABLE FOR TO ANY TEACHER IN AMERICA, FREE OF CHARGE TO USE IN THEIR LESSON PLANS. BE KIND BREAK PREMIUM IS ALSO AVAILABLE ON A SUBSCRIPTION BASIS FOR TEACHERS IN SCHOOLS WITH COMPREHENSIVE PROGRAMS. THE COMBINATION OF BE KIND BREAK (ONLINE AND PREMIUM) OFFERINGS PROVIDE 60 LESSONS, VIDEOS, WORKSHEETS, ACTIVITIES, AND CIVIC ENGAGEMENT PROJECT TIPS. THE COMBINATION OF ASSEMBLIES GIVEN BY THE BE KIND CREW, FOLLOWED UP WITH ONLINE MATERIALS AND RESOURCES PROVIDED TO EDUCATORS IN THE BE KIND ACADEMY, GIVE VALIDATION AND MONITORING OF METRICS FOR SCHOOLS (K-8) TO BE NAMED AS BE KIND SCHOOLS.
  2. $15,111 spent. THE BE KIND OUT OF SCHOOL OFFERING ENCOMPASSES AFTER SCHOOL AND SUMMER PROGRAMMING. IN THE CLASSES OFFERED THAT ARE GENERALLY 90-120 MINUTE SESSIONS, A SMALL GROUP OF STUDENTS (15-20) WORK WITH THE BE KIND CREW ON YOUTH ENRICHMENT, HEALTH AND WELLNESS SKILLS, ACADEMIC IMPROVEMENT, AND PUTTING THE RELATIONSHIP SKILLS REPRESENTED BY THE BE KIND PLEDGE INTO ACTION. DURING THIS TIME, THERE IS ALSO THE OPPORTUNITY FOR THE BE KIND CREW TO SERVE AS MENTORS IN THE SMALLER GROUP SESSIONS AND TO GIVE INDIVIDUALIZED ATTENTION. THE OUT OF SCHOOL (OOS) CLASSES ARE USUALLY HELD IN SCHOOLS AND ARE ESPECIALLY BENEFICIAL FOR STUDENTS WHO HAVE LATE PICK-UP AND/OR WHO WOULD BE HOME ALONE AFTER SCHOOL IF NOT FOR THE PROGRAMS BEING OFFERED TO THEM. THE INSTRUCTION IS EXPERIENCE-BASED, USING NATIONAL ACADEMIC AND CDC STANDARDS, AND USING (CON'T ON SCH O) THE BE KIND PLEDGE AS THE FOUNDATION FOR THE INSTRUCTION. OF IMPORTANCE WAS THE OPENING OF A CENTRAL LOCATION IN DOWNTOWN PHOENIX - THE BE KIND COMMUNITY EDUCATION CENTER THAT OFFERED PROGRAMS AND OTHER OFFERINGS FOR YOUTH, AS WELL AS PROVIDING ANCILLARY EDUCATION AND EVENT FOR PARENTS, EDUCATORS, AND THE COMMUNITY AT LARGE. THIS HAS BEEN AN EFFORT TO SERVE YOUTH WHEREVER AND HOWEVER THEY LEARN BY EXPANDING ACCESS.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since February 2014.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

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