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Wholesome Wave Georgia Incorporated

EIN 45-4816906 · Atlanta, GA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak39 out of 100GovernanceFair60 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

WHOLESOME WAVE GEORGIA'S MISSION IS TO FACILITATE ACCESS AND AWARENESS OF HEALTHY FOOD CHOICES FOR ALL GEORGIANS IN NEED THROUGH LOCAL FARMERS AND COMMUNITY PARTNERS.

Income
$1.6 million
Spending
$1.8 million
Spent on programs
82%
Reserves
0 months of spending
Largest source of income
donations and private grants, 50%
Employees
15
Volunteers
30
Highest pay
$90,769, executive director

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 39 out of 100. Higher than 6% of charities in its peer group (food and agriculture, $1m to $10m).

  • Reserves

    4 of 35

    Spendable reserves would cover 0.0 months of spending.

  • Debt

    20 of 20

    It owes 12% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 17% of income.

  • Income trend

    0 of 15

    Income fell 32% on the year before.

  • Spending floor

    15 of 15

    82% of spending went to programs and raising each dollar of donations cost 11 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Fair: 60 out of 100. Higher than 19% of charities in its peer group (food and agriculture, $1m to $10m).

  • Independent board

    25 of 25

    16 of 16 voting board members are independent.

  • Conflict of interest policy

    0 of 15

    Reports no written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $1.5 million spent. FOUNDED IN 2009, WHOLESOME WAVE GEORGIA'S (WWG) MISSION IS TO FACILITATE ACCESS AND AWARENESS OF HEALTHY FOOD CHOICES FOR ALL GEORGIANS IN NEED THROUGH LOCAL FARMERS AND COMMUNITY PARTNERS. WWG STRENGTHENS LOCAL FOOD COMMUNITIES BY EMPOWERING NETWORKS OF FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, MOBILE MARKETS AND COMMUNITY PARTNERS TO INCREASE ACCESS TO FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES.WWG CREATES ACCESS TO AND PROMOTES THE CONSUMPTION OF FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES IN LOW-INCOME AND LOW-ACCESS COMMUNITIES WHERE FRESH, HEALTHY, LOCALLY GROWN FOOD CHOICES ARE SPARSE, EXPENSIVE AND OFTEN-LOW QUALITY. THROUGH OUR (1) GEORGIA FRESH FOR LESS (GF4L) PROGRAM AND (2) GEORGIA FOOD FOR HEALTH (GF4H) PROGRAM MORE GEORGIANS GAIN ACCESS TO FRESH, HEALTHY, LOCALLY GROWN FOOD.GF4L IS A UNIQUE APPROACH TO CREATING ACCESS TO AND AFFORDABILITY OF FRESH, HEALTHY, LOCALLY GROWN FOOD FOR SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) RECIPIENTS IN GEORGIA. GF4L'S GOALS ARE TO (1) INCREASE THE REDEMPTION OF SNAP BENEFITS AT FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, AND MOBILE MARKETS AND (2) INCREASE THE CONSUMPTION OF FRESH, HEALTHY, LOCALLY GROWN FOOD AMONG GEORGIA'S SNAP RECIPIENTS. GF4L'S EXECUTION IS SIMPLE: EVERY SNAP DOLLAR SPENT AT A WWG FARMERS MARKETS, FARM STANDS, BRICK-AND-MORTAR RETAILERS, OR MOBILE MARKET IS MATCHED DOLLAR-FOR-DOLLAR FOR THE SNAP RECIPIENT AND THE LOCAL FARMER OR LOCAL FOOD RETAILER.GF4H PROMOTES ACCESS TO FRUITS AND VEGETABLES AND PROVIDES HEALTHY COOKING CLASSES TO LOW-INCOME AND LOW-ACCESS COMMUNITIES THROUGH PARTNERSHIPS WITH HEALTHCARE PROVIDERS, COMMUNITY ORGANIZATIONS, AND FRESH PRODUCE RETAILERS. GF4H IS A PROVEN EVIDENCE-BASED MODEL OF PREVENTATIVE HEALTHCARE WITH A DEMONSTRATED IMPACT, RESULTING IN HEALTHIER COMMUNITIES, FOOD SYSTEMS, AND LOCAL ECONOMIES. GF4H'S GOAL IS TO IMPROVE HEALTH OUTCOMES FOR PATIENTS WITH DIET-RELATED ILLNESSES, SUCH AS OBESITY AND DIABETES, THROUGH INCREASED FRUIT AND VEGETABLE CONSUMPTION AND REGULAR CONTACT WITH THEIR PHYSICIAN OR HEALTHCARE PROFESSIONALS SUCH AS A DIETICIAN.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since December 2013.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.