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Every Mother Counts

EIN 45-4102644 · New York, NY

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong100 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

EVERY MOTHER COUNTS IS A NONPROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE, RESPECTFUL, AND EQUITABLE FOR EVERYONE, EVERYWHERE. MOTIVATED BY THE BELIEF THAT MATERNAL HEALTH IS A HUMAN RIGHT, WE ADVANCE EVIDENCE-BASED STRATEGIES TO ADDRESS THE GLOBAL MATERNAL HEALTH CRISIS AND IMPROVE MATERNAL HEALTH OUTCOMES AND THE EXPERIENCE OF CARE FOR ALL, FOCUSING SPECIFICALLY ON SUPPORTING COMMUNITY-CENTERED CARE AND WORKFORCE DEVELOPMENT. WE DO THIS BY RAISING AWARENESS ABOUT THE MATERNAL HEALTH CRISIS, INVESTING IN COMMUNITY-LED SOLUTIONS, AND ADVOCATING FOR CRITICAL SYSTEMS CHANGE.

Income
$8.6 million
Spending
$7.8 million
Spent on programs
73%
Reserves
14.8 months of spending
Largest source of income
donations and private grants, 98%
Employees
19
Volunteers
40
Highest pay
$233,408, vice president, philanthropy

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 100 out of 100. Higher than 88% of charities in its peer group (health care, $1m to $10m).

  • Reserves

    35 of 35

    Spendable reserves would cover 14.8 months of spending.

  • Debt

    20 of 20

    It owes 4% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 9% of income.

  • Income trend

    15 of 15

    Income rose 29% on the year before.

  • Spending floor

    15 of 15

    72% of spending went to programs and raising each dollar of donations cost 15 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 67% of charities in its peer group (health care, $1m to $10m).

  • Independent board

    25 of 25

    12 of 12 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $4.4 million spent. GRANTMAKING IN 2025, EVERY MOTHER COUNTS COMMITTED GRANTS TO COMMUNITY-BASED ORGANIZATIONS WORKING TO IMPROVE ACCESS TO SAFE, RESPECTFUL, AND EQUITABLE MATERNITY CARE IN EIGHT CORE COUNTRIES (BANGLADESH, GUATEMALA, HAITI, INDONESIA, KENYA, NEPAL, TANZANIA, AND THE UNITED STATES). THROUGH GENERAL OPERATING SUPPORT GRANTS, EMC INVESTS IN COMMUNITY-LED SOLUTIONS THAT EXPAND, STRENGTHEN, AND DIVERSIFY THE MATERNITY CARE WORKFORCE AND ADVANCE PROVEN, EVIDENCE-BASED MODELS OF CARE AND SUPPORT THROUGH DIRECT SERVICE PROVISION. IN ADDITION TO GENERAL OPERATING SUPPORT GRANTS, EMC ISSUED EMERGENCY GRANTS TO SUPPORT MATERNAL HEALTH-RELATED SERVICES IN CONNECTION WITH AN ONGOING EMERGENCY OR IN THE IMMEDIATE AFTERMATH OF A DISASTER, DISCRETIONARY GRANTS, OR ONE-TIME SUPPORT, FOR MATERNAL HEALTH INITIATIVES, AND IMPACT SCALER GRANTS FOR MATERNAL HEALTH PROJECT-SPECIFIC WORK.
  2. $941,227 spent. RAISING AWARENESS & EDUCATION IN 2025, EVERY MOTHER COUNTS RAISED AWARENESS BY ENGAGING 352,182 PEOPLE THROUGH EVENTS, CAMPAIGNS, RACES, AND FILMS THAT HELPED SHINE A SPOTLIGHT ON MATERNAL HEALTH. BY AMPLIFYING THE VOICES AND STORIES OF MOTHERS, PROVIDERS, AND ADVOCATES, WE EDUCATE THE PUBLIC ABOUT MATERNAL HEALTH CHALLENGES AND SOLUTIONS AROUND THE WORLD. THROUGH COMPELLING STORYTELLING AND ENGAGING ACTIVITIES SUCH AS OUR RUNNING AND FITNESS EVENTS AND DIGITAL CAMPAIGNS, WE HAVE GROWN A COMMUNITY OF INFORMED SUPPORTERS AND INSPIRED THESE INDIVIDUALS TO BECOME ADVOCATES FOR THEMSELVES AND OTHERS.
  3. $294,471 spent. POLICY & ADVOCACY - TO MOVE THE NEEDLE ON MATERNAL HEALTH OUTCOMES, THE ORGANIZATION ADVOCATES FOR SYSTEMS CHANGE. IN 2025, THE ORGANIZATION SUPPORTED 23 PIECES OF LEGISLATION AT THE U.S. FEDERAL LEVEL TO ADVANCE MATERNAL HEALTH (INCLUDING APPROPRIATIONS) AND MOBILIZED OVER 300 ADVOCATES THROUGH EMC'S TAKE ACTION CAMPAIGNS.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since April 2012.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.