Advance Redding
Public records show a registered, tax-exempt organization in good standing.
What it says it does
To advance economic growth, entertainment opportunities and cultural activities in the greater redding area through the maintenance, management and operation of the Redding convention center.
- Income
- $471,987
- Spending
- $1.8 million
- Spent on programs
- 52%
- Reserves
- -0.4 months of spending
- Largest source of income
- other income, 65%
- Employees
- 72
- Volunteers
- 20
- Highest pay
- $152,022, marketing director
Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Weak: 10 out of 100. Higher than 0% of charities in its peer group (community improvement, $250k to $1m).
Reserves
0 of 35Spendable reserves are negative: it owes or has committed more than it holds.
Debt
2 of 20It owes 84% of what it owns.
Living within its means
0 of 15Spending exceeded income by 274% of income.
Income trend
0 of 15Income fell 67% on the year before.
Spending floor
8 of 1552% of spending went to programs and raising each dollar of donations cost 0 cents.
Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 92% of charities in its peer group (community improvement, $250k to $1m).
Independent board
25 of 257 of 7 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $663,748 spent. Advance Redding carried out general community programming and organizational support activities including marketing and promotion of community events, facilities management of the Redding Civic Auditorium, technical production support, and community outreach. The organization also made charitable contributions totaling $8,000 to support community causes. Additionally, the McConnell Foundation awarded Advance Redding a grant of $6,242 in support of lighting improvements at the Civic Auditorium facility.
- $251,564 spent. During the fiscal year ended July 31, 2025, Advance Redding produced and managed 71 live events at the Redding Civic Auditorium, serving as the region's premier entertainment and community venue. Programming included national touring concerts (Alabama, Sam Hunt, Slightly Stoopid & Dirty Heads, Bonnie Raitt, Dwight Yoakam & The Mavericks, Aaron Lewis, Alison Krauss, Death Cab for Cutie, and others), comedy shows, theatrical productions, family events, trade shows, graduations, banquets, community gatherings, and local rentals. These events attracted thousands of attendees from across the North State region, contributing significantly to the cultural vitality and local economy of the greater Redding area.
- $9,282 spent. Advance Redding operated the River Rock Caf, a food and beverage concession located within the Redding Civic Auditorium. The caf provided food, beverage, and hospitality services to event attendees throughout the fiscal year, enhancing the overall guest experience and supporting the organization's venue operations.
Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending July 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 2012.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.