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New Incentives

EIN 45-2368993 · Covina, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood70 out of 100GovernanceStrong100 out of 100Impact evidenceIndependently evaluatedHow well its results are evidenced

What it says it does

SEE SCHEDULE ONEW INCENTIVES IMPLEMENTS EVIDENCE-BASED PROGRAMMING TO SAVE LIVES IN A MANNER THAT DOES THE MOST GOOD PER DOLLAR. WE PROVIDE CASH INCENTIVES TO INCREASE CHILDHOOD VACCINATION RATES.CORE VALUESCAREGIVERS FIRSTINFANTS AND THEIR CAREGIVERS ARE OUR TOP PRIORITY.ACCOUNTABILITYWE VALUE TRANSPARENCY AND SCRUTINY. WE INCORPORATE TRACKING AND VERIFICATION IN ALL OF OUR WORK, AND PROMOTE CRITICAL THINKING AND PROFESSIONAL SKEPTICISM.INTEGRITYWE HAVE ZERO TOLERANCE FOR DISHONESTY. WE ARE GUIDED BY THE PRINCIPLES OF INCORRUPTIBILITY, MERITOCRACY, AND IMPARTIALITY. WE STAND UPON THE MORAL COURAGE OF EACH TEAM MEMBER.PURSUIT OF EXCELLENCEWE BELIEVE IN PURSUING EXCELLENCE BY USING SCIENCE, EVIDENCE, AND DATA TO DRIVE PROGRAM DESIGN AND IMPLEMENTATION. WE MEASURE, TEST AND ITERATE, AND VALUE FEEDBACK LOOPS.

Income
$10.3 million
Spending
$25.8 million
Spent on programs
94%
Reserves
40.6 months of spending
Largest source of income
donations and private grants, 80%
Employees
3
Volunteers
4
Highest pay
$359,577, director and chief operating officer

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 70 out of 100. Higher than 48% of charities in its peer group (international, $10m to $100m).

  • Reserves

    35 of 35

    Spendable reserves would cover 40.6 months of spending.

  • Debt

    20 of 20

    It owes 1% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 151% of income.

  • Income trend

    0 of 15

    Income fell 61% on the year before.

  • Spending floor

    15 of 15

    94% of spending went to programs and raising each dollar of donations cost 2 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 35% of charities in its peer group (international, $10m to $100m).

  • Independent board

    25 of 25

    4 of 6 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Independently evaluated. An independent evaluator has assessed its work and recommends it.

  • GiveWell: Named a Top Charity. See the evaluation Checked September 29, 2026.
  • The Life You Can Save: Listed among its recommended charities. See the evaluation Checked September 29, 2026.

Results it reports

  • 8,754,280 cash transfers were disbursed to caregivers after verifying completion of required immunizations.Work delivered
  • 1,735,095 caregivers and their infants were enrolled in the conditional cash transfer program for routine immunizations.Work delivered
  • The program held 498,135 immunization days.Work delivered
  • The program operates in 182 LGAs with 6,477 clinics.Work delivered

Read from the return by an AI model and shown only where the wording was found in the return. These are the charity's own figures.

Programs described in its return (1)
  1. $24.3 million spent. NEW INCENTIVES, VIA ITS NIGERIA-BASED ORGANIZATION, ALL BABIES ARE EQUAL INITIATIVE (ABAE), OPERATED A CONDITIONAL CASH TRANSFER PROGRAM TO INCENTIVIZE MOTHERS (AND OTHER CAREGIVERS) TO VACCINATE THEIR INFANTS ACCORDING TO THE NIGERIAN ROUTINE IMMUNIZATION SCHEDULE TO REDUCE VACCINE-PREVENTABLE DEATHS. NEW INCENTIVES DISBURSED 8,754,280 CASH TRANSFERS TO CAREGIVERS AFTER VERIFYING COMPLETION OF REQUIRED IMMUNIZATIONS AND ENROLLED 1,735,095 CAREGIVERS AND THEIR INFANTS INTO THE CCTS FOR ROUTINE IMMUNIZATIONS PROGRAM.NOTE: THE $18,000,000 UNDER GRANTS PAID BY THE ORGANIZATION IS THE TOTAL OF TRANSFERS FROM NEW INCENTIVES TO ITS FOREIGN-CONTROLLED ENTITY ALL BABIES ARE EQUAL INITIATIVE (ABAE). ABAE DISBURSES GRANTS TO ELIGIBLE PROGRAM PARTICIPANTS ACCORDING TO STRICT ELIGIBILITY CRITERIA AND PROTOCOLS. DETAILED MONITORING IS CARRIED OUT TO ASSESS ADHERENCE TO PROGRAM PROTOCOLS AND CASH TRANSFER DISBURSEMENT POLICIES.IN 2024, NEW INCENTIVES ENROLLED 1,735,095 INFANTS IN THE CCT PROGRAM WITH 498,135 IMMUNIZATION DAYS, AND ARE NOW OPERATING IN 182 LGAS WITH 6,477 CLINICS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Worth knowing.

    Status was revoked on May 15, 2014 for not filing returns for three years, and reinstated on May 15, 2014.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 2014.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

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