Washington Tourism Alliance
Public records raise at least one point you should look into before giving.
What it says it does
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
- Income
- $7.3 million
- Spending
- $8.1 million
- Employees
- 11
- Volunteers
- 19
- Highest pay
- $300,164, executive director/ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL."
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since May 2012.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.