212 Ltd
Public records raise at least one point you should look into before giving.
What it says it does
The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.
- Income
- $619,785
- Spending
- $464,670
- Employees
- 0
- Volunteers
- 10
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $123,382 spent. 2024 10th Annual Winter Gala - The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the advertising community. On this special night, we celebrate the incredible contribution of change makers who have been instrumental in pushing our industry forward. Hosted by Olympian Angela Ruggiero, over 475 industry professionals attended this annual black-tie event. Proceeds of the event are used to continue our Organization's efforts.
- $112,173 spent. In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events.
- $92,916 spent. 2024 3nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by approximately 240 participants representing agencies from across NYC, all gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact.
- $2,905 spent. 2024 Upfronts Panel - An engaging panel discussion as we delve into each factor influencing this year's topic: UpFront Shake-Up - Disrupting the Video Landscape and Defying Odds.The goal of this event was to bring industry thought leaders together to discuss their perspectives on how shifts in platforms, investment strategies and consumer behaviour are transforming traditional norms in the video advertising ecosystem. This event was attended by approximately 110 guests.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 2004.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.