Goodwill of the Great Plains
Public records show a registered, tax-exempt organization in good standing.
What it says it does
GOODWILL OF THE GREAT PLAINS BUILDS INDEPENDENCE THROUGH EMPLOYMENT, TRAINING, AND COMMUNITY SUPPORT.
- Income
- $51.8 million
- Spending
- $50.2 million
- Spent on programs
- 91%
- Reserves
- -0.6 months of spending
- Largest source of income
- fees for its services, 60%
- Employees
- 1,117
- Volunteers
- 13
- Highest pay
- $215,735, chief executive officer
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 55 out of 100. Higher than 31% of charities in its peer group (employment, $10m to $100m).
Reserves
0 of 35Spendable reserves are negative: it owes or has committed more than it holds.
Debt
10 of 20It owes 44% of what it owns.
Living within its means
15 of 15Income exceeded spending by 3% of income.
Income trend
15 of 15Income rose 9% on the year before.
Spending floor
15 of 1591% of spending went to programs and raising each dollar of donations cost 1 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 42% of charities in its peer group (employment, $10m to $100m).
Independent board
25 of 2512 of 13 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $41.3 million spent. RETAIL PROGRAM SERVICESGOODWILL UTILIZES ITS TWENTY-TWO RETAIL STORES, TWO E-COMMERCE LOCATIONS AND ONE OUTLET STORE TO PROVIDE ON-THE-JOB TRAINING TO PEOPLE WITH DISABILITIES, PEOPLE WITH DISADVANTAGES AND OTHERS HAVING A HARD TIME FINDING EMPLOYMENT. GOODWILL ACCEPTS CLOTHING AND OTHER HOUSEHOLD DONATED GOODS FROM THE PUBLIC AND SELLS THESE DONATIONS IN COMMUNITY-BASED RETAIL STORES. REVENUE FROM THE SALES OF THESE GOODS GOES DIRECTLY TOWARD SUPPORTING AND GROWING CRITICAL COMMUNITY-BASED PROGRAMS AND WORKFORCE DEVELOPMENT SERVICES.
- $3.5 million spent. WORKFORCE DEVELOPMENT PROGRAM SERVICESINDIVIDUALS ACHIEVE GREATER LEVELS OF SELF-SUFFICIENCY AND ECONOMIC SUCCESS THROUGH GOODWILL'S WORKFORCE DEVELOPMENT SERVICES - SUCH AS EMPLOYMENT TRAINING AND EDUCATION, WORK EXPERIENCE, PRE-EMPLOYMENT TRAINING, EMPLOYMENT RETENTION SERVICES, HIGH SCHOOL WORK TRAINING PROGRAMS,AND JOB CENTER SERVICES. WORKFORCE DEVELOPMENT PROGRAMS AND SERVICES WERE PROVIDED TO 5,366 INDIVIDUALS IN 2024. GOODWILL SERVES INDIVIDUALS THROUGH INTENSIVE CASE MANAGED WORKFORCE DEVELOPMENT PROGRAMS, WHICH UTILIZE GOODWILL RETAIL STORES, ADMINISTRATIVE OFFICES, AND E-COMMERCE OPERATIONS FOR PAID ON-THE-JOB TRAINING, ALONG WITH COMMUNITY BASED ON-THE-JOB TRAINING WITH LOCAL EMPLOYERS. JOB CENTER SERVICES ARE IN FOUR LOCATIONS AND OFFER FREE EMPLOYMENT RESOURCES SUCH AS RESUME DEVELOPMENT, JOB SEARCH, MOCK INTERVIEWS, APPLICATION ASSISTANCE, COMPUTER TRAINING, AND JOB FAIRS.INTENSIVE SERVICES WERE PROVIDED TO 2,263 INDIVIDUALS IN 2024. THESE SERVICES ENCOMPASS EDUCATIONAL AND CAREER SERVICES WITH A PROGRAM MANAGER OR DIRECT SERVICE WORKER ASSIGNED TO EACH PARTICIPANT WITH SERVICES DELIVERED OVER AN EXTENDED PERIOD OF TIME. MAINTENANCE AND ENHANCEMENT OF SKILLS OR INDEPENDENT FUNCTIONING LEVEL, OR MAINTENANCE OF EMPLOYMENT IS THE EXPECTED RESULT OF PROGRAMS AND SERVICES IN THIS CATEGORY.CASE MANAGED PLACEMENT FOCUSED SERVICES WERE PROVIDED TO 323 INDIVIDUALS IN 2024. THESE SERVICES HAVE AN EXPECTED OUTCOME OF JOB PLACEMENT THROUGH JOB DEVELOPMENT AND DIRECT JOB PLACEMENT PROGRAMS, AS WELL AS TEMPORARY PLACEMENT SERVICES AND PRE-PLACEMENT PHASES OF SUPPORTED EMPLOYMENT SERVICES. A PROGRAM MANAGER OR DIRECT SERVICE WORKER IS ASSIGNED TO EACH INDIVIDUAL PARTICIPATING IN PLACEMENT FOCUSED PROGRAMS AND SERVICES.INTEGRATED DAY SERVICESGOODWILL INTEGRATED DAY SERVICES PROVIDES DAY HABILITATION AND ADULT DAY PROGRAMMING FOR INDIVIDUALS WITH INTELLECTUAL DISABILITIES, MENTAL ILLNESS, BRAIN INJURIES, AND THOSE WITH ALZHEIMER'S DISEASE OR DEMENTIA. DAY HABILITATION PROGRAM FOCUSES ON DAILY LIVING SKILLS, GOAL SETTING, SOCIALIZATION, AND COMMUNITY INTEGRATION. ADULT DAY PROGRAM PROVIDES A SAFE, PARTICIPANT-CHOICE, AND FUN ATMOSPHERE TO ASSIST ADULTS IN MAINTAINING THEIR CURRENT SKILL LEVELS WHICH ENABLES THEM TO REMAIN IN THEIR HOME ENVIRONMENT. INTEGRATED DAY SERVICES PROVIDED PROGRAMMING AND CARE TO 99 ADULTS IN 2024 AT OUR CENTER LOCATED IN SIOUX CITY, IOWA.
- $480,075 spent. CONTRACTS COMMUNITY BASEDGOODSHRED INVESTS IN THE COMMUNITY BY OFFERING SECURE DOCUMENT DESTRUCTION AND HARD DRIVE DESTRUCTION, RECYCLING THOUSANDS OF POUNDS OF PAPER AND ELECTRONICS EACH YEAR TO KEEP IT OUT OF LANDFILLS. THE AVERAGE COLLECTION CONTAINER DIVERTS 200 POUNDS OF PAPER FROM LANDFILLS AND PROVIDES TWO HOURS OF JOB COACHING FOR INDIVIDUALS IN GOODWILL PROGRAMS. LOCATED IN SIOUX FALLS, SD, GOODSHRED SERVES ALL OF SOUTH DAKOTA AND PORTIONS OF IOWA, NEBRASKA AND MINNESOTA.
- $220,387 spent. OTHER AREAS OF SIGNIFICANT MISSION WORK INCLUDE BUT ARE NOT LIMITED TO CHRISTMAS SHOE AND MITTEN PARTIES WHICH SERVED 3,372 UNDERPRIVILEGED, SCHOOL K-8 AGED CHILDREN IN 2024 AND WERE HELD IN 16 LOCATIONS THROUGHOUT OUR FOUR-STATE REGION. 2,950 STORE VOUCHERS WERE DISTRIBUTED BY OUR 22 STORES TO INDIVIDUALS AND FAMILIES IN NEED TO PURCHASE DAILY NECESSITIES SUCH AS WARES AND CLOTHING THROUGH GOODWILL'S VOUCHER ASSISTANCE PROGRAM IN AN EFFORT PROVIDE THEM A "HAND-UP".ALL TOLD, OUR ORGANIZATION SERVED A TOTAL OF 32,695 INDIVIDUALS IN 2024 THROUGHOUT OUR TERRITORY. OF THAT TOTAL, 563 INDIVIDUALS WERE PLACED INTO COMMUNITY JOBS THROUGH OUR MISSION SERVICES, AND 668 VETERANS WERE SERVED THROUGH OUR BOOTS TO SUITS AND VETERAN STAND DOWN PROGRAMS WITH NEW COATS, BOOTS, AND SUPPLIES TO BETTER EQUIP THEM THROUGH THE WINTER MONTHS.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since February 1943.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.