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Honor and Remember

EIN 41-2277283 · Chesapeake, VA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood83 out of 100GovernanceGood85 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

IN KEEPING WITH OUR MISSION AND PRIMARY GOALS, WE CONTINUE TO MAKE A SIGNIFICANT IMPACT ON THIS NATION BY PERPETUALLY RECOGNIZING OUR FALLEN MILITARY HEROES AND THEIR FAMILIES. OUR OBJECTIVES REMAIN ROOTED IN FOUR GUIDING PRINCIPLES: ESTABLISH, EDUCATE, PRESENT, AND COMFORT. THIS REPORT HIGHLIGHTS RECENT ACCOMPLISHMENTS IN EACH OF THESE AREAS.

Income
$728,264
Spending
$620,027
Spent on programs
91%
Reserves
6.5 months of spending
Largest source of income
donations and private grants, 66%
Employees
4
Volunteers
600
Highest pay
$74,496, executive di

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 83 out of 100. Higher than 62% of charities in its peer group (arts and culture, $250k to $1m).

  • Reserves

    28 of 35

    Spendable reserves would cover 6.5 months of spending.

  • Debt

    10 of 20

    It owes 45% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 15% of income.

  • Income trend

    15 of 15

    Income rose 67% on the year before.

  • Spending floor

    15 of 15

    91% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 85 out of 100. Higher than 72% of charities in its peer group (arts and culture, $250k to $1m).

  • Independent board

    25 of 25

    10 of 11 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $562,530 spent. HONOR AND REMEMBER CONTINUES TO INFLUENCE THE NATIONAL AND GLOBAL CONVERSATION ON REMEMBRANCE. MANY OF YOU HAVE BEEN WITH US SINCE THE BEGINNING AND HAVE SEEN OUR IMPACT GROW, WHILE OTHERS ARE NEWER TO THIS MISSION. WHAT MANY MAY NOT REALIZE IS THE BROAD SCOPE OF OUR WORK- ACCOMPLISHED WITH LIMITED RESOURCES YET LEAVING A PERMANENT LEGACY OF HONOR. OUR MISSION IS UNWAVERING AND NOT DICTATED BY SHIFTING CULTURAL OR POLITICAL ISSUES. OUR ORGANIZATIONAL FOCUS IS SIMPLE AND STEADFAST: ESTABLISH, EDUCATE, PRESENT, COMFORT. THESE FOUR WORDS DEFINE OUR VISION AND REMAIN EQUAL CORNERSTONES OF THE MISSION. FIFTEEN ALL-VOLUNTEER HONOR AND REMEMBER STATE CHAPTERS, SUPPORTED BY DEDICATED AMBASSADORS, WORK DAILY TO EXPAND AWARENESS AND REACH FAMILIES ACROSS THE COUNTRY. BELOW ARE HIGHLIGHTS OF OUR PROGRESS IN EACH CORE AREA. ESTABLISH "IN 2024, ALASKA BECAME THE 28TH STATE TO OFFICIALLY ADOPT THE HONOR AND REMEMBER AND HONOR AND SACRIFICE FLAGS AS STATE SYMBOLS. STATES INCLUDING NEW YORK, KENTUCKY, OHIO, AND MASSACHUSETTS REMAIN IN CONSIDERATION FOR ADOPTION DURING 2025 LEGISLATIVE SESSIONS. "OUR ULTIMATE GOAL IS NATIONAL ADOPTION THROUGH CONGRESS. CURRENT LEGISLATION INCLUDES H.R. 1363, INTRODUCED BY REP. DONALD DAVIS. WE CONTINUE TO PURSUE BIPARTISAN SUPPORT AND A SENATE COMPANION BILL. "ENDORSEMENTS CONTINUE TO GROW FROM MUNICIPALITIES, INSTITUTIONS, ASSOCIATIONS, AND CORPORATIONS NATIONWIDE. OUR LONG-TERM VISION IS TO ESTABLISH THE TRADITION OF FLYING THE HONOR AND REMEMBER FLAG WHENEVER A MILITARY CASUALTY IS REPORTED. EDUCATE "EDUCATION IS KEY TO HELPING AMERICANS UNDERSTAND THE MEANING OF BEING A GOLD STAR FAMILY. MUCH OF THIS OCCURS THROUGH FLAG PRESENTATIONS AND THROUGH PARTNERSHIPS WITH ORGANIZATIONS COMMITTED TO FLYING THE FLAG. "NATIONAL CORPORATE PARTNERSHIPS CONTINUE TO EXPAND WITH NASCAR, NORWEGIAN CRUISE LINE, SARGENTO, GEICO, SPARTANNASH, GOODYEAR, AND OTHERS. "EDUCATION INITIATIVES TAKE PLACE AT BOTH NATIONAL AND LOCAL LEVELS THROUGH SPEAKING ENGAGEMENTS, MEDIA INTERVIEWS, LITERATURE DISTRIBUTION, AND EVENTS. MAJOR EFFORTS INCLUDE: -NASCAR CHARLOTTE MEMORIAL WEEKEND 30-SECOND MOMENT OF SILENCE CONTINUES -ESTABLISHING MAY AS HONOR AND REMEMBER MONTH -THE MAY MEMORIAL MARATHON -SPEAKING AT HUNDREDS OF PERSONALIZED FLAG PRESENTATION VENUES. "SINCE 2012, RUN FOR THE FALLEN EVENTS HAVE BEEN CONDUCTED NATIONWIDE. IN 2024, ELEVEN YEARLY STATE RUNS WERE COMPLETED. PRESENT "A CENTRAL MISSION OBJECTIVE IS TO PRESENT A PERSONALIZED HONOR AND REMEMBER FLAG TO EVERY FAMILY OF A FALLEN SERVICE MEMBER. TO DATE, MORE THAN 5,000 FLAGS HAVE BEEN PRESENTED. "IN 2024 ALONE, OVER 250 PERSONALIZED FLAGS WERE PRODUCED AND PRESENTED ACROSS THE COUNTRY, FROM INTIMATE LIVING ROOM CEREMONIES TO LARGE-SCALE PUBLIC EVENTS. "REQUESTS ARE RECEIVED AT A RATE OF NEARLY ONE PER DAY. MORE THAN 300 FAMILIES CURRENTLY AWAIT PRESENTATIONS, WITH SOME WAITING SEVERAL YEARS DUE TO LIMITED RESOURCES. EVERY GENERATION OF FALLEN HEROES IS INCLUDED IN OUR MANDATE. COMFORT "PRESENTING A FLAG BEGINS A LASTING RELATIONSHIP WITH EACH FAMILY. WE CONTINUE TO COMMUNICATE REGULARLY, OFFERING OPPORTUNITIES FOR CONNECTION AND HEALING. "COMFORT INITIATIVES INCLUDE ANNUAL BANQUETS, MEMORIAL RUNS, AND PARTNERSHIPS WITH MAJOR SPORTING VENUES SUCH AS NASCAR AND OTHERS. "IN 2024, THE 15TH ANNUAL GOLD STAR FAMILY EVENING HOSTED MORE THAN 350 FAMILY MEMBERS FOR A FIRST-CLASS EVENING OF ENTERTAINMENT, SPEAKERS, AND REMEMBRANCE. ________________________________________ LOOKING AHEAD: NEXT 6-12 MONTHS 1.SIXTEENTH ANNUAL BANQUET - VIRGINIA BEACH, DEC. 7, 2025 2.EXPANSION OF STATE RUN FOR THE FALLEN EVENTS, INCLUDING NEW 5K MODELS 3.FOURTEENTH ANNUAL STATE CHAPTERS' CONFERENCE - JANUARY, VIRGINIA BEACH 4.NASCAR GOLD STAR FAMILY PARTNERSHIPS AND CHAMPIONSHIP BANQUETS 5.STRATEGIC SALES INITIATIVE TARGETING VETERAN ORGANIZATIONS, FUNERAL HOMES, AND CEMETERIES 6.SEVENTH ANNUAL MAY MEMORIAL MARATHON AND EXPANDED HONOR AND REMEMBER MONTH INITIATIVES 7.EXPANDED MEMORIAL DAY WEEKEND PROGRAMMING 8.NHL PLAYOFFS REMEMBRANCE INITIATIVE 9.POLICE AND FIRE COMMUNITY PARTNERSHIPS 10.FOURTH ANNUAL GOLF TOURNAMENT FUNDRAISER 11.HONOR AND REMEMBER FLAGS FLYING ON EVERY NORWEGIAN CRUISE LINE SHIP 12.EXPANSION OF CORPORATE AWARENESS PARTNERSHIPS 13.PLANNING AHEAD OF OUR COUNTRY'S 250TH ANNIVERSARY HONOR AND REMEMBER CONTINUES TO INFLUENCE THE NATIONAL AND GLOBAL CONVERSATION ON REMEMBRANCE. MANY OF YOU HAVE BEEN WITH US SINCE THE BEGINNING AND HAVE SEEN OUR IMPACT GROW, WHILE OTHERS ARE NEWER TO THIS MISSION. WHAT MANY MAY NOT REALIZE IS THE BROAD SCOPE OF OUR WORK- ACCOMPLISHED WITH LIMITED RESOURCES YET LEAVING A PERMANENT LEGACY OF HONOR. OUR MISSION IS UNWAVERING AND NOT DICTATED BY SHIFTING CULTURAL OR POLITICAL ISSUES. OUR ORGANIZATIONAL FOCUS IS SIMPLE AND STEADFAST: ESTABLISH, EDUCATE, PRESENT, COMFORT. THESE FOUR WORDS DEFINE OUR VISION AND REMAIN EQUAL CORNERSTONES OF THE MISSION. FIFTEEN ALL-VOLUNTEER HONOR AND REMEMBER STATE CHAPTERS, SUPPORTED BY DEDICATED AMBASSADORS, WORK DAILY TO EXPAND AWARENESS AND REACH FAMILIES ACROSS THE COUNTRY. BELOW ARE HIGHLIGHTS OF OUR PROGRESS IN EACH CORE AREA. ESTABLISH "IN 2024, ALASKA BECAME THE 28TH STATE TO OFFICIALLY ADOPT THE HONOR AND REMEMBER AND HONOR AND SACRIFICE FLAGS AS STATE SYMBOLS. STATES INCLUDING NEW YORK, KENTUCKY, OHIO, AND MASSACHUSETTS REMAIN IN CONSIDERATION FOR ADOPTION DURING 2025 LEGISLATIVE SESSIONS. "OUR ULTIMATE GOAL IS NATIONAL ADOPTION THROUGH CONGRESS. CURRENT LEGISLATION INCLUDES H.R. 1363, INTRODUCED BY REP. DONALD DAVIS. WE CONTINUE TO PURSUE BIPARTISAN SUPPORT AND A SENATE COMPANION BILL. "ENDORSEMENTS CONTINUE TO GROW FROM MUNICIPALITIES, INSTITUTIONS, ASSOCIATIONS, AND CORPORATIONS NATIONWIDE. OUR LONG-TERM VISION IS TO ESTABLISH THE TRADITION OF FLYING THE HONOR AND REMEMBER FLAG WHENEVER A MILITARY CASUALTY IS REPORTED. EDUCATE "EDUCATION IS KEY TO HELPING AMERICANS UNDERSTAND THE MEANING OF BEING A GOLD STAR FAMILY. MUCH OF THIS OCCURS THROUGH FLAG PRESENTATIONS AND THROUGH PARTNERSHI

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since September 2008.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.