Roseville Visitors Association
Public records raise at least one point you should look into before giving.
What it says it does
The mission of the Roseville Visitor's Association (DBA Visit Roseville) is to be perfectly positioned to bring people together into a welcoming and vibrant community. Our vision is to transform community by promoting Roseville as a place to work, play and stay.
- Income
- $972,678
- Spending
- $930,220
- Employees
- 4
- Volunteers
- 0
- Highest pay
- $104,188, ceo
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $169,209 spent. Visit Roseville creates promotional programs and seasonal campaigns to increase visitation, overnight stays, and visitor spending in Roseville. Promotional campaigns highlight key tourism drivers and community assets, including the Minnesota State Fair, Back to the 50's Weekend, summer vacation travel, MEA and fall break getaways, holiday shopping and entertainment opportunities, and winter experiences such as Skate & Stay packages featuring the OVAL.
- $32,128 spent. Visit Roseville conducts year-round digital advertising and destination marketing through SEO, SEM, Google Ads, display advertising, and retargeting campaigns to promote Roseville, attract visitors, increase overnight hotel stays, and support local economic growth through tourism-related spending.
- $21,885 spent. Visit Roseville also markets through distribution of 10,000 annual visitor guides, with a digital version available through Visit Roseville's website; placement in regional and state tourism publications, including the Explore Minnesota Travel Guide; targeted magazine advertising in key drive markets such as Iowa, Milwaukee, and Madison; and large-scale destination advertising on the Mayo Clinic campus in Rochester to reach prospective visitors and overnight guests.
- $456,383 spent. Other Program Services Expenses include Employee Wages, Pension, PR Tax, Benefits, Office Expenses, Employee Expense, Cell Phone Services, Internet Services, Memberships and Subscriptions, Conferences and Travel, Portion of Rent related to Program Services, Postage, Professional Services related to website design and maintenance, Audit Services, Social Media Influencers, Sponsorships for other organizations events, and Promotional Items.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since February 2000.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.