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Whitetails Unlimited Inc

EIN 39-1415070 · Sturgeon Bay, WI

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong100 out of 100GovernanceGood80 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

SINCE OUR BEGINNING IN 1982, WHITETAILS UNLIMITED HAS REMAINED TRUE TO ITS MISSION AND MADE TREMENDOUS STRIDES IN THE FIELD OF CONSERVATION. THANKS TO MORE THAN 475 CHAPTERS, 121,000 PLUS MEMBERS, VOLUNTEERS, AND CORPORATE SPONSORS, WHITETAILS UNLIMITED HAS EARNED THE REPUTATION OF BEING THE NATION'S PREMIER ORGANIZATION DEDICATING ITS RESOURCES TO THE BETTERMENT OF THE WHITE-TAILED DEER AND ITS ENVIRONMENT. OUR MISSION IS TO RAISE FUNDS IN SUPPORT OF EDUCATIONAL PROGRAMS, WILDLIFE HABITAT ENHANCEMENT AND ACQUISITION, AND PRESERVATION OF THE SHOOTING SPORTS AND HUNTING TRADITION FOR FUTURE GENERATIONS. TO DATE, WHITETAILS UNLIMITED HAS EXPENDED MORE THAN $147 MILLION ON PROGRAM SERVICES AND ACTIVITIES THAT CONTINUE TO ENHANCE AND ULTIMATELY FOSTER THE ORGANIZATION'S MISSION.

Income
$14.3 million
Spending
$12.8 million
Spent on programs
84%
Reserves
16.3 months of spending
Largest source of income
other income, 57%
Employees
48
Volunteers
3,000
Highest pay
$207,422, executive director

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 100 out of 100. Higher than 88% of charities in its peer group (environment, $10m to $100m).

  • Reserves

    35 of 35

    Spendable reserves would cover 16.3 months of spending.

  • Debt

    20 of 20

    It owes 14% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 11% of income.

  • Income trend

    15 of 15

    Income rose 9% on the year before.

  • Spending floor

    15 of 15

    84% of spending went to programs and raising each dollar of donations cost 9 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 80 out of 100. Higher than 7% of charities in its peer group (environment, $10m to $100m).

  • Independent board

    5 of 25

    0 of 3 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (5)
  1. $1.9 million spent. DEER PROGRAM EDUCATION IS A TOP PRIORITY FOR WHITETAILS UNLIMITED, AND OUR DEER (DEVELOPING EDUCATIONAL & ENVIRONMENTAL RESOURCES) PROGRAM CONSISTS OF ORGANIZATIONAL INITIATIVES AND ACTIVITIES THAT FACILITATE THE INTRODUCTION OF YOUTH AND THEIR FAMILIES TO THE GREAT OUTDOORS. THIS INCLUDES EVENTS, ACTIVITIES, AND EDUCATIONAL ELEMENTS THAT EXPOSE PARTICIPANTS TO CONSERVATION, FISHING, HUNTING, SHOOTING, WILDLIFE MANAGEMENT, AND ENVIRONMENTAL EDUCATION. AS AN ADVOCATE OF HUNTER SAFETY, WHITETAILS UNLIMITED IS IN THE FOREFRONT OF PROVIDING SUPPORT TO HUNTER EDUCATION AND SHOOTING INSTRUCTORS.
  2. $4.5 million spent. PRESERVING THE HUNTING TRADITION PROGRAM WHITETAILS UNLIMITED SUPPORTS HUNTER RIGHTS AND THE SECOND AMENDMENT. HUNTING IS A WHOLESOME FAMILY ACTIVITY THAT PROVIDES OUTDOOR RECREATION AND HEALTHY FOOD FOR MILLIONS OF PEOPLE. MAJOR INITIATIVES OF WHITETAILS UNLIMITED FOCUS ON HUNTER RECRUITMENT, RETENTION, AND REACTIVATION (R3), INCREASING HUNTING OPPORTUNITIES AND PROVIDING OUTDOOR EXPERIENCES TO YOUTH, WOMEN, VETERANS, AND THOSE WITH A PHYSICAL DISABILITY.
  3. $2.9 million spent. STAYING ON TARGET PROGRAMAS AN ADVOCATE FOR THE PRESERVATION OF THE SHOOTING SPORTS, WHITETAILS UNLIMITED IS HELPING BUILD THE NEXT GENERATION OF SHOOTING SPORTS ENTHUSIASTS BY SUPPORTING PUBLIC ARCHERY AND FIREARM RANGES. MAJOR EMPHASIS IS PLACED ON WHITETAILS UNLIMITED SHOOTING SPORTS ACTIVITIES INCLUDING KIDS ON TARGET, AND OUR SHOOTING TEAM INITIATIVE. THESE INITIATIVES PROVIDE YOUTH WITH AN INTRODUCTION TO ARCHERY AND FIREARM FUNDAMENTALS TO HELP NURTURE A LIFELONG INTEREST IN THE SHOOTING SPORTS, AND ULTIMATELY, HUNTING.
  4. $824,554 spent. HOPE FOR WILDLIFE PROGRAM WILDLIFE HABITAT, HUNTER ACCESS, AND THE REDUCTION OF POACHING ARE PRIORITIES OF WHITETAILS UNLIMITED. OUR HOPE (HABITAT OPTIONS & PLANNED ENHANCEMENT) FOR WILDLIFE PROGRAM INITIATIVES CREATES PARTNERSHIPS WITH STATE AND FEDERAL AGENCIES TO ACQUIRE LAND, IMPROVE AND MAINTAIN CRITICAL HABITAT FOR DEER AND OTHER WILDLIFE, AND INCREASE PUBLIC HUNTING OPPORTUNITIES. DEER MANAGEMENT AND WHITETAIL WATCH ARE INITIATIVES THAT HELP BUILD RELATIONSHIPS WITH PRIVATE LANDOWNERS, WHO PLAY A VITAL ROLE IN WILDLIFE CONSERVATION.
  5. $472,490 spent. OUTREACH PROGRAM WHITETAILS UNLIMITED PROVIDES HUMANITARIAN SERVICES THROUGH INITIATIVES THAT DEMONSTRATE THE HIGHEST LEVELS OF PHILANTHROPY BY DIRECTLY REACHING OUT TO PEOPLE IN NEED AND HELPING MAKE A REAL DIFFERENCE. KIDS OF TARGET INITIATIVE TO HELP INTRODUCE YOUTH TO SHOOTING SPORTS, THE KIDS ON TARGET INITIATIVE PROVIDES ARCHERY AND FIREARM KITS TO MENTORS AND YOUTH EVENTS. KIDS ON TARGET KITS ARE AVAILABLE FROM WHITETAILS UNLIMITED. 2024 - 2025 ANNUALWHITETAILS UNLIMITED PROGRAMS AND INITIATIVES, INCLUDING LOCAL GRASSROOTS PROJECTS THAT REINFORCE THE ORGANIZATION'S MISSION ARE SHOWCASED IN THIS PUBLICATION. THE ANNUAL IS PROVIDED TO MEMBERS AND VOLUNTEERS AND IS AVAILABLE FROM WHITETAILS UNLIMITED. HUNT FOR THE HUNGRY INITIATIVEVENISON DONATED TO FOOD PANTRIES BY HUNTERS PROVIDE COUNTLESS MEALS FOR THE LESS FORTUNATE AND WHITETAILS UNLIMITED PROVIDES GRANTS TO AID IN PROCESSING AND DISTRIBUTION.PHYSICALLY DISABLED INITIATIVEWHITETAILS UNLIMITED PROVIDES GRANTS TO ASSIST THE PHYSICALLY DISABLED WITH EXPERIENCING THE GREAT OUTDOORS. THIS INCLUDES ACTIVITIES TO EXPOSE PARTICIPANTS TO CONSERVATION, FISHING, AND HUNTING.TREE STAND SAFETY INITIATIVEHUNTING FROM A TREE STAND CAN BE AN INHERENTLY DANGEROUS SITUATION AND WHITETAILS UNLIMITED EDUCATES ITS MEMBERS ABOUT THE IMPORTANCE OF UTILIZING A FULL BODY FALL ARREST HARNESS SYSTEM AND BEING ATTACHED TO A LIFELINE OR SAFE LINE. WHITETAIL WATCH INITIATIVE REDUCING THE CRIME OF POACHING IMPROVES HUNTER/LANDOWNER RELATIONS. PARTICIPATING LANDOWNERS WILL POST WHITETAIL WATCH SIGNS ON THEIR PROPERTY TO REMIND POACHERS THAT CITIZENS ARE ON THE WATCH AND SUSPICIOUS ACTIVITY WILL BE REPORTED TO LOCAL WILDLIFE LAW ENFORCEMENT. WHITETAIL WATCH PROPERTY SIGNS ARE AVAILABLE FROM WHITETAILS UNLIMITED.SIGHT-IN TARGET INITIATIVETO HELP ENSURE HUNTERS AND SHOOTING ENTHUSIASTS ARE CONFIDENT IN THEIR ABILITY TO SHOOT THEIR FIREARM SAFELY AND ACCURATELY, SIGHT-IN TARGETS ARE AVAILABLE FROM WHITETAILS UNLIMITED.SHOOTING TEAM INITIATIVEWHITETAILS UNLIMITED PROVIDES GRANTS TO YOUTH ARCHERY AND FIREARM TEAMS, AND PUBLIC RANGES TO PRESERVE THE SHOOTING SPORTS.DEER MANAGEMENT INITIATIVETO PROVIDE LANDOWNERS AND HUNTERS WITH AN OVERVIEW OF WHITE-TAILED DEER MANAGEMENT AND WILDLIFE HABITAT ENHANCEMENT OPTIONS, DEER MANAGEMENT PROPERTY SIGNS AND EDUCATIONAL BOOKLETS ARE AVAILABLE FROM WHITETAILS UNLIMITED.DREAM SHED INITIATIVE IN PARTNERSHIP WITH CATCH-A-DREAM FOUNDATION AND DRURY OUTDOORS, WHITETAILS UNLIMITED HAS PROVIDED GRANTS TOTALING OVER $800,000 FOR HUNTING AND FISHING EXPERIENCES FOR YOUTH WITH A PHYSICIAN-CERTIFIED LIFE-THREATENING MEDICAL CONDITION. R-3 INITIATIVE TO PERPETUATE WILDLIFE CONSERVATION AND REGULATED HUNTING, WHITETAILS UNLIMITED R-3 (RECRUIT, RETAIN, AND REACTIVATE) INITIATIVE PROVIDES EDUCATIONAL ACTIVITIES AND GRANTS TO PARTNERS.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since June 1986.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.