Greater Milwaukee Convention & Visitors Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
VISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.
- Income
- $13.3 million
- Spending
- $13.1 million
- Employees
- 55
- Volunteers
- 160
- Highest pay
- $431,289, president & ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $3.9 million spent. CONVENTION SALES AND SERVICES: RAISE THE VOLUME AND QUALITY OF CONVENTION MEETINGS BUSINESS BOOKED IN THE GREATER MILWAUKEE AREA, WHICH IN TURN BENEFITS THE WISCONSIN CENTER, HOTELS, VISIT MILWAUKEE PARTNERS, AND ECONOMY OF THE GREATER MILWAUKEE REGION.
- $4.8 million spent. MARKETING EFFORTS COORDINATE ALL EXTERNAL COMMUNICATIONS, PAID ADVERTISING, E-MARKETING, AND SOCIAL MEDIA FOR BOTH CONVENTIONS AND LEISURE TOURISM. THE DEPARTMENT IDENTIFIES MARKETING OPPORTUNITIES AND DEVELOPS SHORT AND LONG-TERM MARKETING STRATEGIES TO ATTRACT OVERNIGHT VISITORS FROM OUTSIDE THE MILWAUKEE AREA.
- $918,000 spent. PUBLIC RELATIONS AND COMMUNICATIONS EFFORTS PROMOTE THE GREATER MILWAUKEE REGION ON A LOCAL, REGIONAL, NATIONAL, AND INTERNATIONAL LEVEL TO MEETING PLANNERS, VISITORS, AND RESIDENTS. PUBLIC RELATIONS FOCUSES ON BOTH LEISURE AND CONVENTION TOURISM, INCREASING THE IMPACT OF PAID MARKETING TO INCREASE VISITOR TRAFFIC TO THE MILWAUKEE AREA.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since December 1967.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.