Goodwill Industries of Northern Wisconsin & Upper Michigan Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO PROVIDE OPPORTUNITIES FOR VOCATIONAL TRAINING, JOB PLACEMENT ASSISTANCE, AND THE DEVELOPEMENT OF INDEPENDENT LIVING SKILLS FOR PEOPLE WITH DISABILITIES OR OTHER BARRIERS TO EMPLOYMENT.
- Income
- $8.6 million
- Spending
- $8.7 million
- Spent on programs
- 86%
- Reserves
- 2.5 months of spending
- Largest source of income
- donations and private grants, 72%
- Employees
- 358
- Volunteers
- 17
- Highest pay
- $202,689, president, ceo
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 53 out of 100. Higher than 22% of charities in its peer group (employment, $1m to $10m).
Reserves
10 of 35Spendable reserves would cover 2.5 months of spending.
Debt
5 of 20It owes 63% of what it owns.
Living within its means
8 of 15Spending exceeded income by 1% of income.
Income trend
15 of 15Income rose 3% on the year before.
Spending floor
15 of 1586% of spending went to programs and raising each dollar of donations cost 0 cents.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 90 out of 100. Higher than 45% of charities in its peer group (employment, $1m to $10m).
Independent board
25 of 255 of 5 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
0 of 10Did not give the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $5.6 million spent. THE ORGANIZATION HAS ONE RETAIL STORE LOCATED IN MARINETTE, WISCONSIN. IN THE STATE OF MICHIGAN, THERE ARE FOUR STORES LOCATED IN THE CITIES OF ESCABANA, MARQUETTE, HOUGHTON, AND SAULT STE MARIE. THESE RETAIL LOCATIONS OFFER JOBS TO PERSONS WITH PHYSICAL AND MENTAL DISABILITIES OR OTHER BARRIERS TO EMPLOYMENT. THESE JOBS CREATE TRAINING OPPORTUNITIES IN TRADITIONAL VOCATIONAL EMPLOYMENT. GOODWILL EMPLOYEES SORT AND PRICE DONATED GOODS, STOCK SHELVES AND HANDLE CUSTOMER TRANSACTIONS. EACH RETAIL FACILITY PUTS DOLLARS INTO THE COMMUNITIES BY PROVIDING MODERATELY PRICED, QUALITY GOODS TO PEOPLE IN NEED. THE IRON MOUNTAIN LOCATION IS NOW A SALVAGE TRANSFER STATION AND AN ATTENDED DONATION CENTER. THIS LOCATION CONTINUES TO PROVIDE OPPORTUNITIES TO INDIVIDUALS WITH BARRIERS TO EMPLOYMENT.
- $916,590 spent. THE ORGANIZATION PROVIDES PROGRAMS THROUGHOUT NORTHERN WISCONSIN AND UPPER MICHIGAN. OFFICES ARE LOCATED IN MARINETTE, WISCONSIN AND MARQUETTE, MICHIGAN. STAFF IN EACH OF THESE OFFICES IS RESPONSIBLE FOR PROVIDING SERVICES IN THEIR REGION, WHICH MAY ENCOMPASS SEVERAL COUNTIES. SERVICES ARE AVAILABLE IN 6 COUNTIES IN NORTHERN WISCONSIN AND IN EACH OF UPPER MICHIGAN'S 15 COUNTIES. PROGRAMS AND SERVICES OFFERED AT ALL LOCATIONS ARE: JOB PLACEMENT AND RETENTION; VOCATIONAL TRAINING PROGRAMS, INCLUDING BUT NOT LIMITED TO RETAIL TRAINING; JOB READINESS AND WORK ADJUSTMENT; TRIAL WORK EXPERIENCE AND JOB SHADOWING; JOB COACHING; AND YOUTH PROGRAMMING. IN ADDITION, THE MARINETTE, WISCONSIN LOCATION OFFERS THE FOLLOWING SERVICES: WORK CENTER SERVICES; PERSONAL; SOCIAL; AND COMMUNITY SKILL TRAINING; AND AT RISK YOUTH PROGRAMMING. THE ORGANIZATION SERVES APPROXIMATELY 5,000 INDIVIDUALS IN THE PROGRAMS EACH YEAR. THESE INDIVIDUALS ARE FUNDED THROUGH PRIVATE PAY, COUNTY, STATE, AND FEDERAL PROGRAMS.
- $602,057 spent. LOCAL MANUFACTURING COMPANIES HIRE GOODWILL INDUSTRIES FOR PRODUCTION ASSEMBLY. THESE PRODUCTION JOBS ARE COMPLETED BY PERSONS WITH PHYSICAL AND MENTAL DISABILITIES, OR OTHER BARRIERS TO EMPLOYMENT IN A SHELTERED WORK ENVIRONMENT.
- $392,848 spent. ITEMS THAT DON'T SELL ARE PUT INTO THE SALVAGE STREAM WHERE THEY ARE SOLD TO TEXTILE OR OTHER RECYCLERS. DONATIONS THAT DO NOT MEET GOODWILL'S QUALITY STANDARDS ARE ALSO PUT IN THE SALVAGE STREAM. IF THE ITEM CANNOT BE SALVAGED, IT MIGHT BE RECYCLED IN SOME OTHER WAY.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since March 1968.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
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