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School Choice Wisconsin Inc

EIN 38-3695127 · Brookfield, WI

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak42 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE ORGANIZATION'S PRIMARY PURPOSE IS TO EDUCATE THE PUBLIC ABOUT THE IMPACT OF EDUCATIONAL CHOICES IN WISCONSIN ON PARENTS, THE COMMUNITY, PUBLIC SCHOOLS, AND THE STATE OF WISCONSIN. SIGNIFICANT ACTIVITIES INCLUDE PUBLISHING A NEWSLETTER HIGHLIGHTING THE PARENTAL CHOICE PROGRAM, PREPARING AND PROVIDING RESEARCH AND OTHER PUBLICATIONS ABOUT EDUCATIONAL CHOICES, EDUCATING VISITORS ABOUT SCHOOL CHOICE, AND OTHER ACTIVITIES.

Income
$1.0 million
Spending
$1.0 million
Spent on programs
73%
Reserves
0.5 months of spending
Largest source of income
donations and private grants, 94%
Employees
7
Volunteers
30
Highest pay
$144,023, president

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 42 out of 100. Higher than 17% of charities in its peer group (education, $1m to $10m).

  • Reserves

    4 of 35

    Spendable reserves would cover 0.5 months of spending.

  • Debt

    10 of 20

    It owes 41% of what it owns.

  • Living within its means

    8 of 15

    Spending exceeded income by 1% of income.

  • Income trend

    5 of 15

    Income fell 19% on the year before.

  • Spending floor

    15 of 15

    73% of spending went to programs and raising each dollar of donations cost 8 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 74% of charities in its peer group (education, $1m to $10m).

  • Independent board

    25 of 25

    9 of 9 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)
  1. $683,478 spent. SCHOOL CHOICE WISCONSIN, INC. PRODUCED RESEARCH AND MAINTAINED A WEBSITE TO PROVIDE INFORMATION ON ALTERNATIVE EDUCATIONAL OPTIONS AVAILABLE TO ALMOST 58,000 LOW-INCOME CHILDREN AND PROVIDED INFORMATION TO ADMINISTRATORS AT SCHOOLS PARTICIPATING IN THE PRIVATE SCHOOL CHOICE PROGRAMS.
  2. $72,840 spent. SCHOOL CHOICE WISCONSIN, INC. CONTINUED WITH ACTIVITIES FOR THE COMMUNITY EDUCATION PROGRAM, WHOSE GOAL IS TO BROADEN SUPPORT FOR SCHOOL CHOICE BY EXPLAINING THAT IT IS A VITAL COMMUNITY ASSET. PUBLISIHING A WEEKLY ELECTRONIC NEWLETTER, GET EDUCATED NOW, PROVIDES REGULAR UPDATES ON SCHOOL CHOICE AND SHARES THE BENEFITS OF SCHOOL CHOICE. IN-DEPTH RESEARCH PROVIDES THE FOUNDATION FOR THOUGHTFUL PROBLEM SOLVING TO GROW AND ENHANCE THE PROGRAM, WHILE OUTREACH DEVELOPS COMMUNITY AND SCHOOL RELATIONS. WITH THE CONTINUED EXPANSION OF SCHOOL CHOICE STATEWIDE, WE UTILIZED A COMMUNICATIONS AND MARKETING CAMPAIGN TO EDUCATE THE STATE'S PRIVATE SCHOOLS AND THE GENERAL PUBLIC ABOUT THE EDUCATIONAL CHOICE OPPORTUNITY THROUGHOUT WISCONSIN.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since September 2004.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

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