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Cherry Marketing Institute Inc

EIN 38-2814494 · Dewitt, MI

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO PROMOTE THE SALE OF CHERRIES AND CHERRY PRODUCTS IN DOMESTIC AND FOREIGN MARKETS, THROUGH NEW AND INNOVATIVE CONSUMER-ORIENTED MARKETING TECHNIQUES AND NEW PRODUCT RESEARCH; TO CREATE APPLICATIONS AND PRODUCTS WHICH WILL INCREASE THE CONSUMPTION OF CHERRIES AND CHERRY PRODUCTS; AND TO OTHERWISE DO ALL THINGS AND TAKE ALL ACTIONS NECESSARY TO PROMOTE AND ENHANCE THE CHERRY INDUSTRY.

Income
$1.6 million
Spending
$1.8 million
Employees
3
Volunteers
8
Highest pay
$174,873, former president

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. MARKET PROMOTION PROGRAM. ESTABLISHED EXPORT MARKET FOR CHERRIES. BENEFITED APPROXIMATELY 416 GROWERS.
  2. PROMOTION OF VARIOUS CHERRY PRODUCTS TO CONSUMERS. BENEFITED APPROXIMATELY 416 GROWERS.
  3. DEVELOPMENT OF NEW TART AND SWEET CHERRY VARIETIES FOR CONSUMER CONSUMPTION. BENEFITED APPROXIMATELY 416 GROWERS.
  4. GROWER RELATION PROGRAM. COMMUNICATE WITH MEMBERS ON ISSUES RELATING TO THE CHERRY INDUSTRY. BENEFITED APPROXIMATELY 416 GROWERS.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending September 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.