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Goodwill Industries of Northern Michigan Inc

EIN 38-1976268 · Traverse City, MI

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood81 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

WE BRING FOOD TO NEIGHBORS, HELP VULNERABLE PEOPLE FIND HOME, AND PROVIDE EMPOWERING EMPLOYMENT THROUGH OUR COMMUNITY-SUPPORTED SOCIAL ENTERPRISE AND COLLABORATIVE PARTNERSHIPS.

Income
$26.3 million
Spending
$24.3 million
Spent on programs
88%
Reserves
4.8 months of spending
Largest source of income
fees for its services, 61%
Employees
428
Volunteers
317
Highest pay
$219,845, ceo/executive director

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 81 out of 100. Higher than 65% of charities in its peer group (employment, $10m to $100m).

  • Reserves

    20 of 35

    Spendable reserves would cover 4.8 months of spending.

  • Debt

    16 of 20

    It owes 29% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 8% of income.

  • Income trend

    15 of 15

    Income rose 2% on the year before.

  • Spending floor

    15 of 15

    88% of spending went to programs and raising each dollar of donations cost 5 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 42% of charities in its peer group (employment, $10m to $100m).

  • Independent board

    25 of 25

    10 of 10 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $16.0 million spent. DONATED GOODS/RETAIL OPERATIONS - THE ORGANIZATION UTILIZES ITS NINE RETAIL STORES, ECOMMERCE, AND SALVAGE OPERATIONS - OUR SOCIAL ENTERPRISE - TO PROVIDE ON-THE-JOB TRAINING AND EMPOWERING EMPLOYMENT OPPORTUNITIES. REVENUE FROM THE SALE OF DONATED CLOTHING AND OTHER HOUSEHOLD GOODS GOES DIRECTLY TO GROWING AND SUPPORTING CRITICAL COMMUNITY-BASED PROGRAMS AND SERVICES.
  2. $4.0 million spent. HOUSING AND HOMELESS SERVICES - THE ORGANIZATION'S HOUSING AND HOMELESS SERVICES PROGRAMS HELP OVER 1,500 PEOPLE A YEAR ACCESS SHELTER AND HOUSING. STREET OUTREACH ENGAGES PEOPLE EXPERIENCING UNSHELTERED HOMELESSNESS WHERE THEY ARE TO OFFER HELP FINDING SAFE AND SECURE HOUSING. THE GOODWILL INN PROVIDES EMERGENCY SHELTER FOR INDIVIDUALS AND FAMILIES EXPERIENCING HOMELESSNESS. PATRIOT PLACE PROVIDES EMERGENCY SHELTER FOR VETERANS. WE PROVIDE HOUSING-BASED CASE MANAGEMENT AT OUR PERMANENT SUPPORTIVE HOUSING COMMUNITIES, CARSON SQUARE AND EAST BAY FLATS, AND AT OTHER LOCATIONS FOR PEOPLE EXITING HOMELESSNESS, PEOPLE WITH DISABILITIES AND SPECIAL NEEDS, AND PEOPLE FLEEING DOMESTIC VIOLENCE, PROVIDING SUPPORT TO HELP PEOPLE MAINTAIN LONG-TERM HOUSING STABILITY.
  3. $1.4 million spent. FOOD SERVICES - THE ORGANIZATION'S FOOD SERVICES PROGRAMS WORK TO INCREASE FOOD SECURITY FOR PEOPLE WHO STRUGGLE TO ACCESS THE NUTRITIOUS FOOD THEY NEED. OUR FOOD RESCUE PROGRAM RESCUES, HARVESTS, REPACKS, AND DISTRIBUTES 2.6 MILLION POUNDS OF FOOD A YEAR. WE PICK UP 10,000 POUNDS OF FOOD A DAY FROM GROCERY STORES, BAKERIES, AND FARMS, AND DELIVER IT ON THE SAME DAY TO 70+ FOOD PANTRIES AND COMMUNITY MEAL PROGRAMS, AT NO COST TO THEM. 80% OF THE FOOD WE DELIVER IS FRESH AND FROZEN BREAD, DAIRY, MEAT, FRUITS, AND VEGETABLES FULL OF NUTRIENTS NEEDED BY THE 16,000 CHILDREN, SENIORS, FAMILIES, AND PEOPLE IN OUR REGION WHO USE FOOD PANTRIES AND MEAL PROGRAMS TO ACCESS THE FOOD THEY NEED. OUR GOOD MEALS FOOD SERVICE PROGRAM AT THE GOODWILL INN PREPARES OVER 150,000 MEALS A YEAR FOR PEOPLE EXPERIENCING HOMELESSNESS, PEOPLE IN RECOVERY, AND SENIORS IN NMCAA'S MEALS ON WHEELS PROGRAM.
  4. $8,790 spent. JOB SERVICES - THE ORGANIZATION'S WORKFORCE DEVELOPMENT PROGRAM PROVIDES THE ORGANIZATION'S EMPLOYEES WITH GROWTH AND DEVELOPMENT OPPORTUNITIES SO THEY CAN EXPAND THEIR PERSONAL AND PROFESSIONAL CAPABILITIES AND TAKE ON LARGER CHALLENGES WITH GOODWILL OR IN POSITIVE DESTINATIONS BEYOND GOODWILL.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since December 1993.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.