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West Michigan Tourist Association

EIN 38-1160980 · Grand Rapids, MI

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 522 MEMBERS.

Income
$680,166
Spending
$778,645
Employees
9
Volunteers
0

Source: Form 990 for the year ending August 31, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending August 31, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending August 31, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)
  1. $727,516 spent. TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 522 MEMBERS.
  2. TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 682 MEMBERS.

Source: Form 990 for the year ending August 31, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending August 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since October 1962.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.