Skip to the page content
Your donations
Check before you give

Times Square Advertising Coalition Inc

EIN 37-1587115 · New York, NY

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedThe short tax form does not cover thisImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WILL INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICTON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.

Income
$15,000
Spending
$39,799

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Governance

This organization files the short tax form, which does not ask about boards, policies or audits. That is normal for a small charity and is not a mark against it.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. THE TIMES SQUARE ADVERTISING COALITION (TSAC), A NOT-FOR-PROFIT TRADE ASSOCIATION, IS MADE UP OF THE KEY STAKEHOLDERS IN TIMES SQUARE, DEDICATED TO THE CONTINUED PROMOTION OF TIMES SQUARE AS A HIGH PROFILE ADVERTISING MARKET PLACE AND BRAND. OUR MEMBERSHIP IS COMMITTED TO PROVIDING THE HIGHEST LEVEL OF QUALITY PRODUCTS AND SERVICES WITHIN TIMES SQUARE AND TO PRESERVING AND ENHANCING THIS ICONIC LANDSCAPE. TO THAT POINT, TSAC WORKS TO INITIATE AN AWARDS PROGRAM THAT WILL RECOGNIZE BEST IN CLASS ADVERTISEMENTS, COOPERATE WITH THE LOCAL BUSINESS DEVELOPMENT DISTRICT ON A VISUAL PUBLIC ARTS PROGRAM AND CREATE AN EVENING ELECTRONIC EVENT ON ITS MEMBERSHIP'S BILLBOARDS THAT WILL ENTERTAIN PEDESTRIAN TRAFFIC IN TIMES SQUARE.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 2012.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.