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New Plaza Cinema Inc

EIN 36-4905957 · New York, NY

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood85 out of 100GovernanceGood71 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

NEW PLAZA CINEMA IS A TRUSTED COMMUNITY OF FILM LOVERS, DEDICATED TO PROVIDING THOUGHT-PROVOKING ENTERTAINMENT, EDUCATION, AND MEANINGFUL CONVERSATIONS THROUGH CAREFULLY CURATED CULTURAL FILM EXPERIENCES. WE STRIVE TO BE A SUSTAINABLE CULTURAL DESTINATION, COMMITTED TO PRESERVING AND PROMOTING THE ART OF CINEMA IN UPPER MANHATTAN AND BEYOND. OUR MISSION IS TO ENSURE THAT THE TRADITION OF ART CINEMA REMAINS VIBRANT AND ACCESSIBLE TO ALL AUDIENCES, FOSTERING A DEEPER APPRECIATION FOR THE POWER OF FILM TO INSPIRE AND ENGAGE.

Income
$376,755
Spending
$347,786
Spent on programs
92%
Reserves
3.9 months of spending
Largest source of income
fees for its services, 65%
Employees
7
Volunteers
250
Highest pay
$30,000, general mgr/

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 85 out of 100. Higher than 63% of charities in its peer group (arts and culture, $250k to $1m).

  • Reserves

    20 of 35

    Spendable reserves would cover 3.9 months of spending.

  • Debt

    20 of 20

    It owes 0% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 8% of income.

  • Income trend

    15 of 15

    Income rose 11% on the year before.

  • Spending floor

    15 of 15

    92% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 71 out of 100. Higher than 47% of charities in its peer group (arts and culture, $250k to $1m).

  • Independent board

    25 of 25

    9 of 12 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • Independent check of accounts

    6 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $236,733 spent. STRENGTHENING OUR PERMANENT HOME AND SUSTAINING GROWTH IN PROGRAMMING REVENUE: BUILDING ON THE SUCCESS OF 2023, WHEN NEW PLAZA CINEMA ESTABLISHED ITS FIRST PERMANENT VENUE AT MACAULAY COLLEGE, 2024 WAS A YEAR OF STABILITY AND CONTINUED GROWTH. OPERATING FROM OUR DEDICATED 72-SEAT THEATER, WE MAINTAINED CONSISTENT WEEKLY SCREENINGSTHREE DAYS EACH WEEK AND FULL WEEKS TOWARD THE END OF THE YEARWHILE EXPANDING OUR CURATED FILM SELECTIONS AND SPECIAL PROGRAMS.THIS RELIABLE HOME HAS ENABLED US TO DEEPEN RELATIONSHIPS WITH OUR LOYAL AUDIENCE, ATTRACT NEW PATRONS, AND SUSTAIN THE PROGRAMMING REVENUE GAINS ACHIEVED IN THE PRIOR YEAR. WITH A FULL CALENDAR OF ENGAGING SCREENINGS AND CULTURAL EVENTS, NEW PLAZA CINEMA HAS FURTHER SOLIDIFIED ITS REPUTATION AS A THRIVING ART-CINEMA DESTINATION IN UPPER MANHATTAN. OUR MAILING LIST HAS NOW SURPASSED 20,000 SUBSCRIBERS, REFLECTING THE COMMUNITYS GROWING ENGAGEMENT AND ENTHUSIASM FOR OUR MISSION. STRENGTHENING OUR PERMANENT HOME AND SUSTAINING GROWTH IN PROGRAMMING REVENUE: BUILDING ON THE SUCCESS OF 2023, WHEN NEW PLAZA CINEMA ESTABLISHED ITS FIRST PERMANENT VENUE AT MACAULAY COLLEGE, 2024 WAS A YEAR OF STABILITY AND CONTINUED GROWTH. OPERATING FROM OUR DEDICATED 72-SEAT THEATER, WE MAINTAINED CONSISTENT WEEKLY SCREENINGSTHREE DAYS EACH WEEK AND FULL WEEKS TOWARD THE END OF THE YEARWHILE EXPANDING OUR CURATED FILM SELECTIONS AND SPECIAL PROGRAMS.THIS RELIABLE HOME HAS ENABLED US TO DEEPEN RELATIONSHIPS WITH OUR LOYAL AUDIENCE, ATTRACT NEW PATRONS, AND SUSTAIN THE PROGRAMMING REVENUE GAINS ACHIEVED IN THE PRIOR YEAR. WITH A FULL CALENDAR OF ENGAGING SCREENINGS AND CULTURAL EVENTS, NEW PLAZA CINEMA HAS FURTHER SOLIDIFIED ITS REPUTATION AS A THRIVING ART-CINEMA DESTINATION IN UPPER MANHATTAN. OUR MAILING LIST HAS NOW SURPASSED 20,000 SUBSCRIBERS, REFLECTING THE COMMUNITYS GROWING ENGAGEMENT AND ENTHUSIASM FOR OUR MISSION.
  2. $83,859 spent. EXPANDING COMMUNITY ENGAGEMENT AND STRENGTHENING SUPPORT: BUILDING ON THE MOMENTUM OF 2023, NEW PLAZA CINEMA FURTHER EXPANDED ITS COMMUNITY PRESENCE AND AUDIENCE REACH THROUGHOUT 2024. THE ORGANIZATION HOSTED 70 SPECIAL EVENTSINCLUDING FILMMAKER Q&AS, ACTOR AND DIRECTOR APPEARANCES, MEMBER GATHERINGS, AND CULTURAL DISCUSSIONSTHAT ENRICHED OUR PROGRAMMING AND DEEPENED AUDIENCE CONNECTIONS.TICKET SALES EXCEEDED 17,000 THIS YEAR, REFLECTING A STEADILY GROWING AND LOYAL FOLLOWING, AS WELL AS THE INCREASING DEMAND FOR OUR CURATED FILM EXPERIENCES. IN ADDITION, CONTRIBUTIONS FROM MEMBERS AND SUPPORTERS SURPASSED 130,000, DEMONSTRATING AN INSPIRING LEVEL OF COMMITMENT TO SUSTAINING INDEPENDENT CINEMA IN UPPER MANHATTAN.TOGETHER, THESE ACHIEVEMENTS UNDERSCORE NEW PLAZA CINEMAS CONTINUING EVOLUTION AS A VIBRANT, COMMUNITY-DRIVEN CULTURAL INSTITUTION DEDICATED TO CELEBRATING THE ART OF FILM AND FOSTERING MEANINGFUL ENGAGEMENT AMONG AUDIENCES. EXPANDING COMMUNITY ENGAGEMENT AND STRENGTHENING SUPPORT: BUILDING ON THE MOMENTUM OF 2023, NEW PLAZA CINEMA FURTHER EXPANDED ITS COMMUNITY PRESENCE AND AUDIENCE REACH THROUGHOUT 2024. THE ORGANIZATION HOSTED 70 SPECIAL EVENTSINCLUDING FILMMAKER Q&AS, ACTOR AND DIRECTOR APPEARANCES, MEMBER GATHERINGS, AND CULTURAL DISCUSSIONSTHAT ENRICHED OUR PROGRAMMING AND DEEPENED AUDIENCE CONNECTIONS.TICKET SALES EXCEEDED 17,000 THIS YEAR, REFLECTING A STEADILY GROWING AND LOYAL FOLLOWING, AS WELL AS THE INCREASING DEMAND FOR OUR CURATED FILM EXPERIENCES. IN ADDITION, CONTRIBUTIONS FROM MEMBERS AND SUPPORTERS SURPASSED 130,000, DEMONSTRATING AN INSPIRING LEVEL OF COMMITMENT TO SUSTAINING INDEPENDENT CINEMA IN UPPER MANHATTAN.TOGETHER, THESE ACHIEVEMENTS UNDERSCORE NEW PLAZA CINEMAS CONTINUING EVOLUTION AS A VIBRANT, COMMUNITY-DRIVEN CULTURAL INSTITUTION DEDICATED TO CELEBRATING THE ART OF FILM AND FOSTERING MEANINGFUL ENGAGEMENT AMONG AUDIENCES.
  3. BUILDING A DEDICATED VOLUNTEER COMMUNITY: NEW PLAZA CINEMA HAS SUCCESSFULLY CULTIVATED A PASSIONATE AND LOYAL COMMUNITY OF 250 VOLUNTEERS WHO ARE FULLY ALIGNED WITH OUR MISSION OF PRESERVING AND PROMOTING QUALITY CINEMATOGRAPHY. THESE DEDICATED INDIVIDUALS WORK TIRELESSLY TO HELP US GROW, ATTRACT NEW AUDIENCES, AND ENHANCE THE CULTURAL LANDSCAPE OF UPPER MANHATTAN. THEIR COLLECTIVE EFFORTS HAVE BEEN INSTRUMENTAL IN HOSTING EVENTS, SUPPORTING OUR OPERATIONS, AND FOSTERING AN ENVIRONMENT WHERE CINEMA AS AN ART FORM CONTINUES TO THRIVE. THE STRENGTH OF THIS VOLUNTEER COMMUNITY NOT ONLY DEMONSTRATES THE POWER OF COLLECTIVE EFFORT BUT ALSO ENSURES THAT NEW PLAZA CINEMA REMAINS A SUSTAINABLE AND VIBRANT FORCE IN THE ARTS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 2019.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.