Good Plus Foundation Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
SEE SCHEDULE O.
- Income
- $16.1 million
- Spending
- $18.6 million
- Spent on programs
- 89%
- Reserves
- 2.9 months of spending
- Largest source of income
- donations and private grants, 98%
- Employees
- 30
- Volunteers
- 3,696
- Highest pay
- $343,582, ceo (thru 11/1/24)
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Weak: 41 out of 100. Higher than 12% of charities in its peer group (human services, $10m to $100m).
Reserves
10 of 35Spendable reserves would cover 2.9 months of spending.
Debt
16 of 20It owes 25% of what it owns.
Living within its means
0 of 15Spending exceeded income by 16% of income.
Income trend
0 of 15Income fell 26% on the year before.
Spending floor
15 of 1589% of spending went to programs and raising each dollar of donations cost 6 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 35% of charities in its peer group (human services, $10m to $100m).
Independent board
25 of 2518 of 18 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $6.0 million spent. FATHERHOOD/DADS - THE GOOD+ FATHERHOOD INITIATIVE AIMS TO IMPROVE THE ECONOMIC SELF-SUFFICIENCY OF FATHERS, CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME, CUSTODIAL AND NON-CUSTODIAL FATHERS, AND PROMOTE FATHER ENGAGEMENT STRATEGIES THAT INCORPORATE FATHERS AND FATHER FIGURES IN CHILD DEVELOPMENT AND PARENTING. PROGRAM PARTNERS HAVE ACCESS TO IN-KIND DONATIONS, TECHNICAL SUPPORT THROUGH THE TRAINING ACADEMY, AND FAMILY CASH GRANTS. IN 2024, GOOD+ TRAINED 5,799 SOCIAL WORKERS, NURSE HOME VISITORS, CASEWORKERS, AND ADMINISTRATORS IN 16 STATES BEYOND NY AND CA (AZ, CO, CT, DC, FL, NH, NJ, OH, OR, PA, SC, TX, NV, OK AND WA) AND DELIVERED 5 KEYNOTE ADDRESSES AND 9 VIRTUAL WORKSHOPS FOR NATIONAL CONVENINGS ON FATHERS ENGAGEMENT AND TRAUMA-INFORMED CARE. GOOD+ ALSO PROVIDED 26 TECHNICAL ASSISTANCE SESSIONS AND ARE COLLABORATING WITH NYC'S ADMINISTRATION FOR CHILDREN'S SERVICES TO ENHANCE FATHER-FOCUSED PRACTICES. (Expenses $ 2,097,189 including grants of $ 1,802,242)(Revenue $ 0) EDUCATION - GOOD+ CONTINUED TO WORK WITH EARLY CHILDHOOD PROGRAMS THAT PROVIDED COMPREHENSIVE SERVICES TO HELP CHILDREN "OUTGROW" POVERTY, HELPING THEM STAY SAFE, HEALTHY, AND HAPPY. IN 2024, GOOD+ SERVED 99,412 FAMILIES THROUGH 85 REGULAR NETWORK PARTNERS IN LA & NY, AND 44 NATIONAL AND CRISIS INTERVENTION PARTNERS. THIS INCLUDED 121,528 CHILDREN, 67,851 MOTHERS, AND 41,093 FATHERS. GOOD+ HOSTED A NUMBER OF PROGRAM FAMILY OUTINGS IN 2024, WITH AMC THEATRES, THE METROPOLITAN MUSEUM OF ART, THE NEW YORK METS, AND PAUL TAYLOR DANCE COMPANY. GOOD+ PARTNER NORDSTROM WELCOMED FAMILIES IN LOS ANGELES AND NEW YORK FOR THEIR SPECIAL SANTA BRUNCHES FOR THE FIFTH YEAR.
- $5.0 million spent. MOTHERS - GOOD+FOUNDATION INVESTS IN QUALITY MOTHERHOOD PROGRAMS AIMED AT IMPROVING THE ECONOMIC SELF-SUFFICIENCY OF THE FAMILY, PROVIDE POSITIVE PARENTING SUPPORT AND TRAINING, IMPROVE PRENATAL AND PERINATAL HEALTH, AND CREATE A COMMUNITY OF SUPPORT FOR LOW-INCOME MOTHERS. GOOD+ DONATED 1,897,918 ITEMS WORTH OVER $12 MILLION DOLLARS TO OUR GRANTEE PARTNERS IN 2024. DIAPERS CONTINUED TO BE AN ESSENTIAL NEED AND GOOD+ DONATED 1,005,018 DIAPERS IN 2024, BRINGING A TOTAL OF 36,937,633 DIAPERS DONATED TO FAMILIES SINCE ITS INCEPTION. GOOD+ MET 99.6% (COMPARED TO 97.7% IN 2023) OF ITS PARTNERS' CRITICAL GEAR REQUESTS, INCLUDING 1,658 STROLLERS, 1,437 PLAYPENS, 1,345 CAR SEATS, 1,030 FRONT CARRIERS, 1,014 FEEDING SEATS, 427 SAFETY GATES, AND 330 CRIBS. GOOD+ HAS NOW DONATED OVER $124 MILLION IN PRODUCT SINCE 2001.
- $3.5 million spent. CRISIS INTERVENTION - GOOD+ CONTINUED TO DONATE ESSENTIAL CHILDREN'S PRODUCTS TO PROGRAMS THAT PROVIDED SERVICES FOR CHILDREN AND FAMILIES LIVING IN POVERTY AND FACING CHALLENGING CIRCUMSTANCES. IN 2024, GOOD+ GRANTED OUT $325,800 THROUGH ITS FAMILY CASH GRANT PROGRAM TO HELP FAMILIES PAY FOR GROCERIES, RENT, HOLIDAY GIFTS, MEDICINE, AND CHILDCARE. (Expenses $ 2,097,189 including grants of $ 1,802,242)(Revenue $ 0) EDUCATION - GOOD+ CONTINUED TO WORK WITH EARLY CHILDHOOD PROGRAMS THAT PROVIDED COMPREHENSIVE SERVICES TO HELP CHILDREN "OUTGROW" POVERTY, HELPING THEM STAY SAFE, HEALTHY, AND HAPPY. IN 2024, GOOD+ SERVED 99,412 FAMILIES THROUGH 85 REGULAR NETWORK PARTNERS IN LA & NY, AND 44 NATIONAL AND CRISIS INTERVENTION PARTNERS. THIS INCLUDED 121,528 CHILDREN, 67,851 MOTHERS, AND 41,093 FATHERS. GOOD+ HOSTED A NUMBER OF PROGRAM FAMILY OUTINGS IN 2024, WITH AMC THEATRES, THE METROPOLITAN MUSEUM OF ART, THE NEW YORK METS, AND PAUL TAYLOR DANCE COMPANY. GOOD+ PARTNER NORDSTROM WELCOMED FAMILIES IN LOS ANGELES AND NEW YORK FOR THEIR SPECIAL SANTA BRUNCHES FOR THE FIFTH YEAR.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 2001.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
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