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Show Your Soft Side Inc

EIN 30-0774382 · Baltimore, MD

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong90 out of 100GovernanceGood81 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO PREVENT ABUSE, AND PROMOTE KINDNESS, TO ANIMALS THROUGHOUT THE UNITED STATES THROUGH A PUBLIC AWARENESS CAMPAIGN FEATURING IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH AROUND THE ISSUE OF CRUELTY TO ANIMALS AND THE POTENTIAL LEGAL CONSEQUENCES; TO EDUCATE THE PUBLIC, ESPECIALLY YOUTH, THROUGH SLOGANS SUCH AS "ONLY A PUNK WOULD HURT A CAT OR DOG" THAT CRUELTY TO ANIMALS IS NOT ACCEPTABLE SOCIAL BEHAVIOR, AS DEMONSTRATED THROUGH THE IMAGES OF CELEBRITIES AND PUBLIC FIGURES AND THEIR PETS, WHO ARE OPPOSED TO ANIMAL CRUELTY; AND TO ENGAGE IN ANY OTHER ACTIVITIES WHICH ARE NOT INCONSISTENT WITH SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND APPLICABLE STATE LAW.

Income
$587,135
Spending
$585,279
Spent on programs
93%
Reserves
6.5 months of spending
Largest source of income
donations and private grants, 94%
Employees
0
Volunteers
89

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 90 out of 100. Higher than 68% of charities in its peer group (animals, $250k to $1m).

  • Reserves

    28 of 35

    Spendable reserves would cover 6.5 months of spending.

  • Debt

    20 of 20

    It owes 6% of what it owns.

  • Living within its means

    12 of 15

    Income exceeded spending by 0% of income.

  • Income trend

    15 of 15

    Income rose 47% on the year before.

  • Spending floor

    15 of 15

    93% of spending went to programs and raising each dollar of donations cost 3 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 81 out of 100. Higher than 76% of charities in its peer group (animals, $250k to $1m).

  • Independent board

    25 of 25

    9 of 9 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Independent check of accounts

    12 of 15

    Its accounts were reviewed or compiled by an independent accountant, but not audited.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $54,140 spent. PROVIDE POSTERS AND PRINT MATERIALS FREE-OF-CHARGE TO TEACHERS, HUMANE EDUCATORS AND COMMUNITY YOUTH GROUPS, REACHING THOUSANDS OF STUDENTS EACH YEAR; AND PROVIDE TRAINING TO LAW ENFORCEMENT OFFICIALS ON COMBATTING ANIMAL CRUELTY.
  2. PROVIDE FREE SPAY AND NEUTER SERVICES TO COMMUNITY CATS AND LOW-INCOME INDIVIDUALS IN THE BALTIMORE METROPOLITAN AREA.
  3. $489,448 spent. FUND EMERGENCY VETERINARY CARE FOR COLONY CATS, CARETAKERS, AND ANIMAL RESCUES IN BALTIMORE, MD.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 2013.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.