San Francisco Tourism Improvement District Management Corporation
Public records raise at least one point you should look into before giving.
What it says it does
TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN THE CITY AND COUNTY OF SAN FRANCISCO, BY MANAGING AND ADMINISTERING THE SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT FOR THE BENEFIT OF THE HOTELS PAYING TID AND MED ASSESSMENTS SPECIFICALLY FOR THE BENEFIT OF TOURISM BUSINESS COMMUNITY IN THE CITY AND COUNTY OF SAN FRANCISCO.
- Income
- $51.7 million
- Spending
- $46.3 million
- Employees
- 1
- Volunteers
- 11
- Highest pay
- $184,267, director sf ambassador program
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- TID PROGRAM SERVICES ACTIVITIES: CONVENTION AND MEETING SALES - DURING FY 24-25, THERE WERE 27 MOSCONE EVENTS HELD IN SAN FRANCISCO, $541.7 MILLION IN DIRECT SPENDING, AND 470,981 ROOM NIGHTS BOOKED.MARKETING PROMOTION - DURING FY 24-25, THERE WERE OVER 23.06 MILLION VISITORS TO SAN FRANCISCO SPENDING MORE THAN $9.3 BILLION DOLLARS. IN FY 24/25 SFTRAVEL.COM WEBSITE HAD 3,671,517 MILLION VISITORS. SF TRAVEL PRODUCED VARIOUS WEB PUBLICATIONS THAT ATTRACTED MILLIONS OF IMPRESSIONS, SF TRAVEL ALSO DEVELOPED MULTIPLE PAID ADVERTISING CAMPAIGNS DOMESTICALLY AND INTERNATIONALLY AND LAUNCHED A NEW BRAND CAMPAIGN PLATFORM, BELIEVE IN SAN FRANCISCO. FINN PARTNERS, SF TRAVEL'S NEW PR AGENCY, ALONG WITH THE PR TEAM GENERATED 1029 PIECES OF EARNED MEDIA COVERAGE IN CY25, A 630% INCREASE YOY.TOURISM SALES AND MARKETING - DURING FY 24-25, THERE WERE 16 MILLION INTERNATIONAL ENPLANEMENTS AT SFO. SF TRAVEL MAINTAINS 10 INTERNATIONAL REPRESENTATION AGENCIES. HOSTED OVER 26 FAM TRIPS FOR TOP TRAVEL TRADE CLIENTS, INFLUENCERS, AND AIRLINES. ATTENDED INTERNATIONAL AND DOMESTIC TRADE SHOWS, PLANED AND EXECUTED INTEGRATED MARKETING CAMPAIGNS.
- MED PROGRAM SERVICE ACTIVITIES: DURING FY 24-25, MED FUNDS WERE ALLOCATED TOWARDS THE DEBT SERVICE DUE TO THE CITY. ALLOCATED FUNDS, PER THE MED PLAN WERE ALLOCATED TO OFFSET MOSCONE RENT TO ENTICE GROUPS TO BOOK FUTURE DATES AT MOSCONE. FUNDS WERE ALSO ALLOCATED TO THE MOSCONE RENOVATION FUNDS FOR THE UPKEEP AND MAINTENANCE OF MOSCONE CENTER.
- SF WELCOME AMBASSADOR PROGRAM: FUNDS WERE ALLOCATED TO BLOCK BY BLOCK, THE AMBASSADOR VENDOR FOR THE PROGRAM. STAFF WERE DEPLOYED IN THE ASSIGNED AREAS, SPECIFICALLY TOURIST AREAS, TO PROVIDE PROGRAM SERVICES RANGING FROM PROVIDING INFORMATION ABOUT THE CITY, DIRECTIONS, RECOMMENDATIONS, WELL-BEING CHECKS, REPORTING CLEANLINESS PROBLEMS, AND ENSURING GROUPS BOOKED AT MOSCONE AND SF HOTELS FELT SAFE AND WELCOME. FUNDS WERE ALLOCATED TO SF TRAVEL TO OVERSEE THE ADMINISTRATIVE RESPONSIBILITIES OF THE GRANT PROGRAM. FUNDS WERE ALLOCATED TO THE TID FOR THE PAYROLL OF THE PROGRAM DIRECTOR AND ALL RELATED EXPENSES TO THE DIRECTOR'S OVERSIGHT OF THE PROGRAM. FUNDS WERE ALLOCATED TO URBAN PLACE CONSULTING TO HELP ADVISE THE PROGRAM ON CHALLENGES BEYOND THE SCOPE OF WORK THAT SF TRAVEL OR THE TID DID NOT HAVE EXPERTISE IN.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since December 2009.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.