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Performance Marketing Alliance Inc

EIN 26-3935541 · Middletown, DE

Public records raise at least one point you should look into before giving.

What it says it does

SEE SCHEDULE O.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)

GRASSROOTS ACTIVITIES - THE PERFORMANCE MARKETING ASSOCIATION (PMA) COORDINATED GRASSROOTS EFFORTS TO FIGHT LEGISLATION IN 10 STATES. THE PMA INTERFACED WITH POLITICAL ADVISERS, MET WITH LEGISLATORS AND COORDINATED MEMBER ACTION SUCH AS LETTER WRITING CAMPAIGNS, CALLS AND VISITS TO STATE LEGISLATORS. THIS LEGISLATION, IF PASSED, WOULD IMPACT NEARLY 75,000 SMALL BUSINESSES. PMA WAS SUCCESSFUL IN PREVENTING THE LAWS FROM BEING PASSED IN 8 OUT OF THE 10 STATES.
THOUGHT LEADERSHIP - THE INDUSTRY PMA REPRESENTS INCLUDES OVER 200,000 ONLINE ADVERTISING COMPANIES WITH MANY DIVERSE BUSINESS MODELS. THE PMA CREATES FORUMS FOR DISCUSSION AND RESOLUTION OF KEY ISSUES IMPACTING THE INDUSTRY. THESE ISSUES INCLUDE FRAUD DETECTION AND PREVENTION, BEST PRACTICES, RECRUITMENT OF NEW BUSINESSES TO THIS INDUSTRY, COVERGENCE WITH OTHER BUSINESS MODELS, AND STANDARDS AND POLICIES TO IMPROVE EFFECTIVNESS. THE PMA HAS A WEBSITE AND BLOG WHERE IT PROVIDED CONTINUAL ACCESS TO KEY INFORMATION TO THE INDUSTRY ON THESE ISSUES, HOSTED PODCASTS AND ITS LEADERSHIP TEAM SPOKE AT SEVERAL INDUSTRY SEMINARS AND EVENTS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since November 2010.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

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