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Marketing Accountability Foundation

EIN 26-1371189 · Evansville, IN

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak15 out of 100GovernanceWeak47 out of 100Impact evidenceDescribes programsHow well its results are evidenced

Points to look into

  • It owes more than it owns.

These come from the organization's own tax return. There may be a good explanation; ask the charity.

What it says it does

TO ESTABLISH MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARDS ACROSS INDUSTRY AND DOMAIN FOR CONTINUOUS IMPROVEMENT IN FINANCIAL PERFORMANCE AND FOR THE GUIDANCE AND EDUCATION OF BUSINESS DECISION MAKERS AND USERS FOR PERFORMANCE AND FINANCIAL INFORMATION.

Income
$240,617
Spending
$319,937
Spent on programs
89%
Reserves
-5.7 months of spending
Largest source of income
donations and private grants, 88%
Employees
0
Highest pay
$180,600, executive dir.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 15 out of 100. Higher than 4% of charities in its peer group (human services, under $250k).

  • Reserves

    0 of 35

    Spendable reserves are negative: it owes or has committed more than it holds.

  • Debt

    0 of 20

    It owes 289% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 33% of income.

  • Income trend

    0 of 15

    Income fell 42% on the year before.

  • Spending floor

    15 of 15

    89% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Weak: 47 out of 100. Higher than 23% of charities in its peer group (human services, under $250k).

  • Independent board

    5 of 25

    0 of 6 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    0 of 5

    Reports that it does not keep minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $286,117 spent. THE FOUNDATION COMPLETED AND POSTED MULTIPLE PROJECTS TO THEIR WEBSITE. THE FOUNDATION ALSO HAS OTHER PROJECTS IN VARIOUS STAGES AT YEAR-END. THE FOUNDATION USES THEIR WEBSITE, PUBLICATIONS, CONFERENCES AND WORKSHOPS TO PROMULGATE THIER MISSION TO ESTABLISH, IMPROVE, ISSUE AND PROMOTE MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARS.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Worth knowing.

    Status was revoked on February 15, 2023 for not filing returns for three years, and reinstated on February 15, 2023.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.