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Goodwill Industries of Kyowva Area Inc

EIN 23-7374240 · Huntington, WV

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong93 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

WE EMPOWER PEOPLE TO OVERCOME EMPLOYMENT BARRIERS AND PROVIDE LIFE ENRICHMENT TOOLS AND RESOURCES TO STRENGHTEN INDIVIDUALS, FAMILIES, AND COMMUNITIES. GOODWILL IS A SOCIAL ENTERPRISE BECAUSE IT SELLS GENTLY USED DONATIONS IN ITS RETAIL STORES TO FUND ITS CAREER CENTERS AND OTHER JOB TRAINING AND PLACEMENT AND ADVANCEMENT PROGRAMS. TOGETHER, THESE PROGRAMS EASE POVERTY AND UNEMPLOYMENT, POSITIVELY IMPACTING ECONOMIC STABILITY.

Income
$10.7 million
Spending
$10.3 million
Spent on programs
89%
Reserves
10.9 months of spending
Largest source of income
fees for its services, 76%
Employees
540
Volunteers
51
Highest pay
$148,185, executive director

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 93 out of 100. Higher than 85% of charities in its peer group (employment, $10m to $100m).

  • Reserves

    28 of 35

    Spendable reserves would cover 10.9 months of spending.

  • Debt

    20 of 20

    It owes 14% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 4% of income.

  • Income trend

    15 of 15

    Income rose 11% on the year before.

  • Spending floor

    15 of 15

    89% of spending went to programs and raising each dollar of donations cost 2 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 41% of charities in its peer group (employment, $10m to $100m).

  • Independent board

    25 of 25

    23 of 23 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $7.1 million spent. RETAIL - RETAIL STORES REPRESENT APPROXIMATELY 50% OF GROSS REVENUE; THEREFORE, THE SALE OF GENTLY USED DONATIONS IS THE PRIMARY SOURCE THROUGH WHICH GOODWILL FUNDS ITS MISSIONS. DURING 2024, THE ORGANIZATION PROVIDED EMPLOYMENT OPPORTUNITIES FOR 540 INDIVIDUALS THROUGH ITS ELEVEN RETAIL LOCATIONS, WEBSITE, AND SUPPORT OPERATIONS THROUGHOUT ITS TERRITORY. TEN RETAIL LOCATIONS PROVIDED MISSION RELATED SERVICES ON SITE.
  2. $776,226 spent. CONTRACT SERVICES - THIS DIVISION PROVIDES JANITORIAL SERVICES TO LOCAL BUSINESSES. THESE SERVICES PROVIDE TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND DISADVANTAGES. IN ADDITION, THE DIVISION OPERATES A COMMUNITY RECYCLING PROGRAM TO PROMOTE RECYCLING OF COMPUTERS, NEWSPAPERS, AND CORRUGATED CARDBOARD.
  3. $786,756 spent. EMPLOYMENT & TRAINING - DURING THE YEAR THE ORGANIZATION SERVED 401 INDIVIDUALS WITH DISABILITIES AND DISADVANTAGES TO HELP IMPROVE THEIR WORK READINESS AND EMPLOYMENT SKILLS ABILITIES TO GAIN COMPETITIVE EMPLOYMENT IN THEIR COMMUNITIES.
  4. $457,882 spent. OTHER SERVICES - THE FAMILY SERVICES DIVISION PROVIDES COUNSELING AND PARENTING SUPPORT SERVICES TO HELP ELIGIBLE INDIVIDUALS AND FAMILIES COPE WITH PERSONAL, SOCIAL, AND FAMILY PROBLEMS. IN 2024, THE FAMILY SERVICE DIVISION SERVED 1,501 PERSONS. THE ORGANIZATION'S CONSUMER CREDIT COUNSELING SERVICES (CCCS) PROVIDED CONFIDENTIAL BUDGET COUNSELING,CREDIT AND HOUSING COUNSELING, BANKRUPTCY COUNSELING, AND DEBT REPAYMENT PLANS TO 114 ELIGIBLE INDIVIDUALS DURING 2024. AN ADDITIONAL 1,213 PEOPLE GAINED FINANCIAL EDUCATION THROUGH CCCS OUTREACH SERVICES. IN ADDITION THE ORGANIZATION PROVIDED 355 INDIVDUALS WITH TAX PREPARATION ASSISTANCE, 1,636 INDIVIDUALS WITH FOOD ASSISTANCE, 3,899 INDIVIDUALS WITH EMERGENCY CLOTHING, AND 228 KIDS WITH COATS/GLOVES.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since March 1980.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

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