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Greensboro Beautiful Inc

EIN 23-7099248 · Greensboro, NC

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood80 out of 100GovernanceFair65 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

GREENSBORO BEAUTIFUL WORKS IN PARTNERSHIP WITH THE CITY OF GREENSBORO TO BRING PRIVATE BUSINESSES, CITIZENS AND COMMUNITY ORGANIZATIONS TOGETHER TO CONSERVE AND ENHANCE THE BEAUTY AND ECOLOGY OF THE COMMUNITY. GREENSBORO BEAUTIFUL PROVIDES FUNDING ASSISTANCE AND VOLUNTEER SUPPORT TO INITIATE COMMUNITY IMPROVEMENT AND ENHANCEMENT PROJECTS AND PROGRAMS, AND THE GREENSBORO PARKS & RECREATION DEPARTMENT PROVIDES STAFF TO COORDINATE, IMPLEMENT AND ADMINISTER THESE PROJECTS AND PROGRAMS.

Income
$228,587
Spending
$273,550
Spent on programs
69%
Reserves
40.1 months of spending
Largest source of income
donations and private grants, 58%
Employees
0
Volunteers
0
Highest pay
$64,369, executive director

Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 80 out of 100. Higher than 55% of charities in its peer group (environment, under $250k).

  • Reserves

    35 of 35

    Spendable reserves would cover 40.1 months of spending.

  • Debt

    20 of 20

    It owes 0% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 20% of income.

  • Income trend

    10 of 15

    Income fell 2% on the year before.

  • Spending floor

    15 of 15

    69% of spending went to programs and raising each dollar of donations cost 30 cents.

Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Fair: 65 out of 100. Higher than 51% of charities in its peer group (environment, under $250k).

  • Independent board

    25 of 25

    15 of 15 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $49,625 spent. GARDEN EVENTS(1) GREENSBORO BEAUTIFUL HAS DEVELOPED A SERIES OF THEMATIC EVENTS IN GREENSBORO'S PUBLIC GARDENS WHICH FEATURE LOCAL ARTISTS, MUSICIANS, HORTICULTURAL EDUCATION, CHILDREN'S ACTIVITIES, AND FUN FOR THE WHOLE FAMILY. THESE EVENTS WERE CREATED IN AN EFFORT TO INTRODUCE MORE PEOPLE TO OUR GARDENS, INFORM THEM ABOUT OUR WORK, AND SHOWCASE THE RICHNESS OF TALENT WITHIN OUR COMMUNITY AND REGION. EVENTS INCLUDE GROOVIN' IN THE GARDEN, PARISIAN PROMENADE AND ART IN THE ARBORETUM.(2) THE HOLIDAY GREENERY FESTIVAL CELEBRATES THIS SPECIAL TIME OF YEAR BY PROVIDING HOLIDAY WREATHS AND OTHER GREENERY ITEMS TO FILL GREENSBORO HOUSEHOLDS WITH THE SPIRIT OF CHRISTMAS. WREATHS ON WHEELS PROVIDES HOLIDAY WREATHS TO MEALS ON WHEELS RECIPIENTS. WREATHS AND GREENERY ITEMS CAN BE PURCHASED AT MARKETPLACE EVENTS AND ONLINE THROUGHOUT THE HOLIDAY SEASON.(3) GROWING THE GREEN WAY ALLOWS PUBLIC ACCESS TO MASTER GARDENER VOLUNTEERS WHO OFFER FREE ONLINE GARDENING AND LAWN MAINTENANCE CLASSES.
  2. $37,837 spent. URBAN FORESTRYGREENSBORO BEAUTIFUL'S TREE PLANTING PROGRAMS HELP GREENSBORO MAINTAIN ITS TREE CITY USA STATUS. THROUGH THESE PROGRAMS, CITIZENS AND VOLUNTEERS PLAY AN ACTIVE ROLE IN KEEPING THE GREEN IN GREENSBORO.(1) NEIGHBORWOODS COMMUNITY TREE PLANTING PROGRAMTHIS PROGRAM PROVIDES RESIDENTS AN OPPORTUNITY TO PLANT TREES ON CITY-OWNED PROPERTY, PUBLIC AREAS, STREETS, AND FRONT LAWNS IN AREAS OF NEIGHBORHOODS WHERE (A) TREES HAVE BEEN DAMAGED OR LOST TO STORMS, DISEASE, OR AGE (B) CANOPY COVER IS NEEDED. CANOPY TREE REPLACEMENT WILL BE ACCOMPLISHED BY UTILIZING OPEN SPACE AND PARK LAND TO REPLANT LARGER TREES TO MAINTAIN CANOPY INTEGRITY (C) TREES HAVE BEEN REMOVED AS PART OF ONGOING VEGETATION MANAGEMENT WORK ASSOCIATED WITH OVERHEAD UTILITIES (D) NEIGHBORHOODS ARE ACTIVE AND ORGANIZED, WITH A COMMITMENT TO PARTICIPATE IN THE PLANTING AND LONGTERM MAINTENANCE OF THE TREES, CONSISTENTLY WATERING FOR THE FIRST THREE YEARS.THE PROGRAM IS FUNDED BY PRIVATE DONATIONS TO GREENSBORO BEAUTIFUL'S TREE FUND, WITH SUPPORT FROM THE CITY OF GREENSBORO AND THE GUILFORD COUNTY EXTENSION MASTER GARDENERS.(2) MEMORIAL & HONOR TREESDONATIONS TO GREENSBORO BEAUTIFUL'S MEMORIAL AND HONOR GIFT TREE PROGRAM ENABLES THE ORGANIZATION TO PLANT TREES WHERE NEEDED IN NEIGHBORHOOD PARKS, ALONG CITY STREETS, IN MEDIANS, AND IN OTHER PUBLIC AREAS FOR MORE THAN 40 YEARS.
  3. $74,208 spent. GREENSBORO'S PUBLIC GARDENSGREENSBORO BEAUTIFUL HAS DEVELOPED FOUR DISTINCT PUBLIC GARDENS WITH THE GENEROUS SUPPORT OF PRIVATE CONTRIBUTIONS. WHILE GREENSBORO'S GARDENS OFFER VISUAL AND SENSORY ENJOYMENT, THE IMPACT GOES BEYOND THE SURFACE OF PHYSICAL BEAUTY. THE GARDENS GROW MORE THAN TREES AND FLOWERS; THEY NURTURE STRONG COMMUNITIES BY CONTRIBUTING TO EDUCATION, ENVIRONMENTAL CONSERVATION, HEALTH AND RECREATION. THE GARDENS ARE OPEN YEAR-ROUND. HOURS VARY THROUGHOUT THE YEAR. ADMISSION IS FREE.(1) TANGER FAMILY BICENTENNIAL GARDEN - KNOWN FOR ITS MASSIVE COLORFUL PLANTINGS AND BRONZE SCULPTURES, THE GARDEN IS A POPULAR AND RELAXING RETREAT.(2) GREENSBORO ARBORETUM - THIS 17-ACRE SITE FEATURES 10 WOODY PLANT COLLECTIONS, SPECIAL DISPLAY GARDENS, AND DISTINCTIVE STRUCTURAL FEATURES.(3) GATEWAY GARDENS - SITUATED AT ONE OF THE CITY'S MAJOR ENTRYWAYS, GATEWAY GARDENS INTEGRATES ELEMENTS OF PLAYFULNESS, DISCOVERY, AND ELEGANCE.(4) BOG GARDEN AT BENJAMIN PARK - A WETLAND HOME TO NUMEROUS WILDLIFE SPECIES AND NATIVE PLANTS.
  4. $27,598 spent. CLEAN COMMUNITYGREENSBORO BEAUTIFUL ENGAGES INDIVIDUALS TO TAKE RESPONSIBILITY FOR IMPROVING OUR COMMUNITY'S ENVIRONMENT. HUNDREDS OF VOLUNTEERS COME TOGETHER THROUGHOUT THE YEAR TO GET LITTER OUT OF OUR STREAMS, OFF OUR STREETS, AND OUT OF OUR NEIGHBORHOODS. AS A LOCAL AFFILIATE OF KEEP AMERICA BEAUTIFUL, GREENSBORO BEAUTIFUL CONDUCTS ANNUAL LITTER CLEANUPS, A COMMUNITY APPEARANCE ASSESSMENT AND PROMOTES SAFE DISPOSAL OF UNUSED MEDICATIONS.

Source: Form 990 for the year ending July 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending July 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since February 1971.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.