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New Brunswick City Market Inc

EIN 22-2935119 · New Brunswick, NJ

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood82 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE PROMOTION AND ENHANCEMENT OF THE "BUSINESS IMPROVEMENT DISTRICT" OF THE CITY OF NEW BRUNSWICK.

Income
$1.2 million
Spending
$1.2 million
Spent on programs
95%
Reserves
5.3 months of spending
Largest source of income
fees for its services, 66%
Employees
3
Volunteers
30
Highest pay
$125,983, executive director

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 82 out of 100. Higher than 63% of charities in its peer group (community improvement, $1m to $10m).

  • Reserves

    20 of 35

    Spendable reserves would cover 5.3 months of spending.

  • Debt

    20 of 20

    It owes 13% of what it owns.

  • Living within its means

    12 of 15

    Income exceeded spending by 1% of income.

  • Income trend

    15 of 15

    Income rose 65% on the year before.

  • Spending floor

    15 of 15

    95% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 68% of charities in its peer group (community improvement, $1m to $10m).

  • Independent board

    25 of 25

    30 of 30 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $685,347 spent. RETAIL PROMOTIONS - THE ORGANIZATION CONDUCTS RETAIL PROMOTIONS TO ATTRACT VISITORS TO THE CENTRAL BUSINESS DISTRICT. PERSONS BENEFITED: UNLIMITED
  2. $327,370 spent. CLEAN STREETS - THE ORGANIZATION PROVIDES FUNDS FOR CLEANING AND BEAUTIFICATION OF THE STREETS WITHIN THE CENTRAL BUSINESS DISTRICT. PERSONS BENEFITED: UNLIMITED
  3. $107,173 spent. DISTRICT IMPORVEMENTS - CITY MARKET'S DISTRICT IMPROVEMENT PROGRAMS ARE DESIGNED TO EFFECTIVELY MEET THE UNIQUE NEEDS OF THE NEW BRUNSWICK SPECIAL IMPROVEMENT DISTRICT INCLUDING, BUT NOT LIMITED TO, PROVIDING SUPPLEMENTAL CLEANING SERVICES, FOCUS ON QUALITY OF LIFE ISSUES, PHYSICAL IMPROVEMENT PROGRAMS, BUSINESS RESOURCES, FAADE IMPROVEMENT PROGRAMS, SIGNAGE IMPROVEMENT PROGRAMS, AND GRAFFITI REMOVAL - PERSONS BENEFITED - UNLIMITED
  4. $28 spent. Parking

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since October 1991.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.