Amplifi DBA Imagine Los Angeles Inc and Imagine La
Public records show a registered, tax-exempt organization in good standing.
What it says it does
In July 2025, to better reflect the nature of its work and the desire to expand it geographically beyond Los Angeles, the Imagine LA Board voted unanimously to change the organization's name to Amplifi. Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator.
- Income
- $954,420
- Spending
- $1.8 million
- Spent on programs
- 91%
- Reserves
- 0 months of spending
- Largest source of income
- donations and private grants, 80%
- Employees
- 11
- Volunteers
- 102
- Highest pay
- $172,677, ceo and founder
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Weak: 39 out of 100. Higher than 9% of charities in its peer group (human services, $250k to $1m).
Reserves
4 of 35Spendable reserves would cover 0.0 months of spending.
Debt
20 of 20It owes 12% of what it owns.
Living within its means
0 of 15Spending exceeded income by 85% of income.
Income trend
0 of 15Income fell 64% on the year before.
Spending floor
15 of 1591% of spending went to programs and raising each dollar of donations cost 9 cents.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Good: 80 out of 100. Higher than 61% of charities in its peer group (human services, $250k to $1m).
Independent board
25 of 255 of 5 voting board members are independent.
Conflict of interest policy
0 of 15Reports no written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
0 of 5Reports that it does not keep minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $1.6 million spent. In 2025, Amplifi completed the following key milestones: At the request of Philanthropy and LA City Mayor Bass, co-created in a 24/7 effort the LA Relief Disaster Navigator in response to the LA Wildfires | with Better Angels - helped 7,000+ households receive critical help during a devasting time. Completed Benefit Navigator Expanded Pilots | 60 agencies - 120+ feedback sessions | Presented impact and evaluation at national conferences (APPAM, NAWRS) |Impact below. Changed our name from Imagine LA to Amplifi | new mission, vision and branding. Created the Innovation Lab | Piloted AI Chatbot & Agentic AI Application filler prototype with Nava Labs | presented to Center for Public Sector AI and Google.org Accelerator. October 24th Benefit Navigator Impact Convening / Reveal of Amplifi Name at the Ebell 200+ attendees, partnership awards & recognition by Mayor Bass, sponsored by City National Bank. Launched Benefit Navigator 3.0 | with low-cost Software as a Service fee to fuel a scalable sustainable social enterprise | Expanded into Riverside and Alameda Counties. The Benefit Navigator is a scalable, easy to use SaaS platform that simplifies how case workers and their clients discover, apply for, maintain and optimize public benefits and tax creditswhile enabling nonprofits and governments to deliver faster, more effective services. Features include: Benefit Information Hub provides trusted, easy to understand information about mainstream federal, state, and local public benefits and tax credits (including the impact of immigration status and HR1 recertification tools) all in one place. Benefits Calculator & Action Plan assessment tool that in 6-10 minutes identifies what benefits and tax credits a household are eligible for with specific amounts and easy to follow instructions to apply and to recertify. Benefit Scenario Planner shows users how their benefits will be affected if their income changes, if "benefit cliffs" exists transparency fuels confidence and economic mobility. Lera Caseworker Support Chatbot a conversational front door that provides both trusted public benefit and local resource information. Impact Dashboards track untapped benefits, their access process, plus changes in earned income over time by Agency, department, case worker, and client. Training & customer service by experienced case workers. Live Webinars for Caseworkers and Client given by trusted experts. 2025 Benefit Navigator Clients impact (confirmed by third party evaluation): $220 Million uncovered Benefits and Tax Credits $10,300 average value uncovered per household 22,000 client households served 50% increase in benefits take-up 75% of households discovered additional benefits 45% of households discovered tax credits 25% to 133% of wage increases for households using scenario planner2025 Benefit Navigator Organizational Impact: 68 Agency Users, non-profit or government 630 case workers and supervisor users $200K-$350K benefits uncovered per caseworker (varies service models) 95% users report reported Benefit Navigator helped them do their jobs better, save time and build client rapport especially powerful for new case workers Finally a tool that helps me do my job Case Manager, New Economics for Women The Benefit Navigator is as much an educational tool for staff as it is a resource for clients. Chief Program Officer, LA Family Housing (LAFH has increased their number of users from 20 to 91) 22,000 low-income households 36% Families, 9% Youth, 55% Adults 7 Service Models: Homeless Prevention, Homeless Services (primarily Transitional/Interim Housing), Family Services, Workforce Development, Education via Community College basic needs centers, Healthcare and Low-income housing.Looking forward to 2026, Amplifi will: Lean into helping Agencies, caseworkers and their client confidently navigate the new and complicated HR1 changes to SNAP (food benefits) and Medicaid (Health insurance). This includes Benefit Navigator updates and feature enhancements, as well as live interactive webinars and customer service for caseworkers and their clients. Continue Innovation Lab's activities including: o Release of Lera, a trusted resource guide chatbot o Expanded pilots of Agentic AI Application filler (increase types of benefits, geographies, and use cases) o Integration of the Benefit Navigator into current agency internal IT systems and with external workforce / economic mobility resources. o Explore public facing front door to Benefit Navigator Expand/scale the use of the Benefit Navigator throughout California and into target states regions. Focus expansion efforts on our Pilots high impact service models, namely homelessness prevention and transitional housing, family economic mobility, youth/education and workforce development. Expanded use will be fueled by low-cost fee for Software as a Service (SaaS) contracts paid for by agency users or sponsoring government or philanthropic entities. The goal is by 2028 for the Benefit Navigator to be a sustainable non-profit social enterprise and to aid households access to more of the $80 Billion annually in untapped benefits and tax credits and confidently get on pathways out of poverty.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 2006.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.