Saint Paul Rivercentre Convention and Visitors Authority
Public records raise at least one point you should look into before giving.
What it says it does
THE MISSION OF THE SAINT PAUL RIVERCENTRE CONVENTION & VISITORS AUTHORITY IS TO GENERATE ECONOMIC GROWTH FOR SAINT PAUL BY EFFECTIVELY MARKETING THE RIVERCENTRE CAMPUS, SAINT PAUL AND THE REGION AS A PREFERRED CONVENTION AND TOURISM DESTINATION.
- Income
- $21.3 million
- Spending
- $20.8 million
- Employees
- 16
- Volunteers
- 19
- Highest pay
- $218,167, president
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- MARKETING SERVES TO ELEVATE AWARENESS OF SAINT PAUL AS A PREMIER CONVENTION AND LEISURE DESTINATION THROUGH EFFECTIVE PUBLIC RELATIONS AND COMPREHENSIVE ADVERTISING/MARKETING EFFORTS. THE DEPARTMENT COORDINATES ADVERTISING, PROMOTIONS, PUBLICATIONS, WEBSITE, SOCIAL MEDIA, AND PUBLIC AND MEDIA RELATIONS PROGRAMS FOR ALL DEPARTMENTS. MARKETING ACCOMPLISHED THE FOLLOWING IN 2024: OUR DIGITAL PLATFORMS BECAME POWERFUL STORYTELLING ENGINES IN 2024, CONNECTING WITH AUDIENCES AND DRIVING ENGAGEMENT: 1.1M+ SESSIONS ON VISITSAINTPAUL.COM (+13%) 2M+ PAGEVIEWS (+17%) WITH 75K OUTBOUND CLICKS TO LOCAL PARTNERS (+106%) 7.4M TOTAL VIDEO VIEWS ACROSS SOCIAL MEDIA 155K+ TOTAL SOCIAL MEDIA FOLLOWERSWITH MOST ENGAGEMENT COMING FROM ORGANIC REACH & STRATEGIC COLLABS THE @CHEF.REACTIONS COLLABORATION WITH THE ST. PAUL SAINTS1.1MILLION VIEWS FROM 99% NON-FOLLOWERS, AND HUGE PRAISE FROM BOTH LOCALS AND VISITORS. DIGITAL CAMPAIGN HIGHLIGHTS: THE FUN SIDE (SUMMER CAMPAIGN): RUNNING JUNEAUGUST, THIS CAMPAIGN POSITIONED SAINT PAUL AS A CATEGORY OF ONE FOR SUMMER FUN. WE EXPANDED INTO ILLINOIS, IOWA, AND WISCONSIN MARKETS, CREATING A SUMMER-LONG ENGAGEMENT FUNNEL THAT DELIVERED CLICKS, VISITS, AND ENTHUSIASM. 17 MILLION + IMPRESSIONS 90K CLICKS 53K + NEW WEBSITE USERS 3K NEW EMAIL SIGNUPS SAINT PAULIDAYS (HOLIDAY CAMPAIGN): WE SHOWCASED THE CITYS WINTER MAGIC, SPOTLIGHTING CULTURE, SHOPPING, THEATER, AND HOLIDAY TRADITION. 1.1M+ IMPRESSIONS 23.7K AD CLICKS 3.6K NEW EMAIL SIGNUPS 1,656 TOTAL LEADS: TRIP PLANNING, GUIDE REQUESTS, HOTEL INQUIRIES, AND MORE FESTIVAL & EVENT SUPPORT: SUPPORTING OVER 25 COMMUNITY AND CULTURAL FESTIVALS, STRATEGIC MEDIA PLACEMENT AND DIGITAL AMPLIFICATION EXTENDED THE REACH AND IMPACT OF THESE EVENTS: 230K+ WEBPAGE SESSIONS 25K+ REFERRAL CLICKS TO EVENT WEBSITES 4.5 MILLION+ BILLBOARD IMPRESSIONS 4.2 MILLION+ MPR ON-AIR IMPRESSIONS 4 MILLION+ IMPRESSIONS THROUGH STAR TRIBUNE NEWSLETTERS PRODUCED A NEW VISITOR GUIDE FOR DISTRIBUTION IN 2025. MARKETING SERVES TO ELEVATE AWARENESS OF SAINT PAUL AS A PREMIER CONVENTION AND LEISURE DESTINATION THROUGH EFFECTIVE PUBLIC RELATIONS AND COMPREHENSIVE ADVERTISING/MARKETING EFFORTS. THE DEPARTMENT COORDINATES ADVERTISING, PROMOTIONS, PUBLICATIONS, WEBSITE, SOCIAL MEDIA, AND PUBLIC AND MEDIA RELATIONS PROGRAMS FOR ALL DEPARTMENTS. MARKETING ACCOMPLISHED THE FOLLOWING IN 2024: OUR DIGITAL PLATFORMS BECAME POWERFUL STORYTELLING ENGINES IN 2024, CONNECTING WITH AUDIENCES AND DRIVING ENGAGEMENT: 1.1M+ SESSIONS ON VISITSAINTPAUL.COM (+13%) 2M+ PAGEVIEWS (+17%) WITH 75K OUTBOUND CLICKS TO LOCAL PARTNERS (+106%) 7.4M TOTAL VIDEO VIEWS ACROSS SOCIAL MEDIA 155K+ TOTAL SOCIAL MEDIA FOLLOWERSWITH MOST ENGAGEMENT COMING FROM ORGANIC REACH & STRATEGIC COLLABS THE @CHEF.REACTIONS COLLABORATION WITH THE ST. PAUL SAINTS1.1MILLION VIEWS FROM 99% NON-FOLLOWERS, AND HUGE PRAISE FROM BOTH LOCALS AND VISITORS. DIGITAL CAMPAIGN HIGHLIGHTS: THE FUN SIDE (SUMMER CAMPAIGN): RUNNING JUNEAUGUST, THIS CAMPAIGN POSITIONED SAINT PAUL AS A CATEGORY OF ONE FOR SUMMER FUN. WE EXPANDED INTO ILLINOIS, IOWA, AND WISCONSIN MARKETS, CREATING A SUMMER-LONG ENGAGEMENT FUNNEL THAT DELIVERED CLICKS, VISITS, AND ENTHUSIASM. 17 MILLION + IMPRESSIONS 90K CLICKS 53K + NEW WEBSITE USERS 3K NEW EMAIL SIGNUPS SAINT PAULIDAYS (HOLIDAY CAMPAIGN): WE SHOWCASED THE CITYS WINTER MAGIC, SPOTLIGHTING CULTURE, SHOPPING, THEATER, AND HOLIDAY TRADITION. 1.1M+ IMPRESSIONS 23.7K AD CLICKS 3.6K NEW EMAIL SIGNUPS 1,656 TOTAL LEADS: TRIP PLANNING, GUIDE REQUESTS, HOTEL INQUIRIES, AND MORE FESTIVAL & EVENT SUPPORT: SUPPORTING OVER 25 COMMUNITY AND CULTURAL FESTIVALS, STRATEGIC MEDIA PLACEMENT AND DIGITAL AMPLIFICATION EXTENDED THE REACH AND IMPACT OF THESE EVENTS: 230K+ WEBPAGE SESSIONS 25K+ REFERRAL CLICKS TO EVENT WEBSITES 4.5 MILLION+ BILLBOARD IMPRESSIONS 4.2 MILLION+ MPR ON-AIR IMPRESSIONS 4 MILLION+ IMPRESSIONS THROUGH STAR TRIBUNE NEWSLETTERS PRODUCED A NEW VISITOR GUIDE FOR DISTRIBUTION IN 2025.
- MEMBERSHIP IS RESPONSIBLE FOR PROVIDING MEMBER VALUE TO PARTNER BUSINESSES BY FACILITATING CONNECTIONS WITH VISITORS TO SAINT PAUL FOR MEETINGS, EVENTS AND LEISURE TRAVEL, IN ADDITION TO PROVIDING INDUSTRY-WIDE NETWORKING AND EVENTS. MEMBERSHIP ACCOMPLISHED THE FOLLOWING IN 2024 PLANNED 13 MEMBER EVENTS SERVING 1606 ATTENDEES, INCLUDING BI-MONTHLY MYVSP MEETINGS, MEMBER ORIENTATION, 3 NATIONAL TRAVEL & TOURISM WEEK EVENTS, AN ANNUAL MEETING, CITY BUS TOUR AND TASTE OF SAINT PAUL. PAYING DUES MEMBERS WAS 200 (NO CHANGE FROM 2023). STRATEGIC MARKETING EFFORTS FOR MEMBER INCLUSION IN MARKETING MATERIALS SUCH AS BLOG CONTENT, WEBSITE, E-MAIL MARKETING SOCIAL MEDIA COMMUNICATIONS, AND MORE. RE-LAUNCHED A PATIO PASSPORT INCLUDING 20 LOCAL BUSINESSES AND ONBOARDING OVER 1,060 PASS USERS GENERATING OVER 560 CHECK-INS AT PATIOS. LAUNCHED A DUMPLING PASSPORT INCLUDING 30 LOCAL BUSINESSES AND ONBOARDING OVER 873 PASS USERS GENERATING OVER 143 CHECK-INS AT BUSINESSES. MEMBERSHIP IS RESPONSIBLE FOR PROVIDING MEMBER VALUE TO PARTNER BUSINESSES BY FACILITATING CONNECTIONS WITH VISITORS TO SAINT PAUL FOR MEETINGS, EVENTS AND LEISURE TRAVEL, IN ADDITION TO PROVIDING INDUSTRY-WIDE NETWORKING AND EVENTS. MEMBERSHIP ACCOMPLISHED THE FOLLOWING IN 2024 PLANNED 13 MEMBER EVENTS SERVING 1606 ATTENDEES, INCLUDING BI-MONTHLY MYVSP MEETINGS, MEMBER ORIENTATION, 3 NATIONAL TRAVEL & TOURISM WEEK EVENTS, AN ANNUAL MEETING, CITY BUS TOUR AND TASTE OF SAINT PAUL. PAYING DUES MEMBERS WAS 200 (NO CHANGE FROM 2023). STRATEGIC MARKETING EFFORTS FOR MEMBER INCLUSION IN MARKETING MATERIALS SUCH AS BLOG CONTENT, WEBSITE, E-MAIL MARKETING SOCIAL MEDIA COMMUNICATIONS, AND MORE. RE-LAUNCHED A PATIO PASSPORT INCLUDING 20 LOCAL BUSINESSES AND ONBOARDING OVER 1,060 PASS USERS GENERATING OVER 560 CHECK-INS AT PATIOS. LAUNCHED A DUMPLING PASSPORT INCLUDING 30 LOCAL BUSINESSES AND ONBOARDING OVER 873 PASS USERS GENERATING OVER 143 CHECK-INS AT BUSINESSES.
- THE CONVENTION SALES DEPARTMENT PARTNERS WITH NATIONAL, REGIONAL, AND LOCAL MEETING AND EVENT PLANNERS TO BRING EVENTS TO THE SAINT PAUL RIVERCENTRE, XCEL ENERGY CENTER, AND OUR HOTEL COMMUNITY. OUR PRIMARY GOAL IS TO GENERATE NEW DOLLARS FOR THE LOCAL ECONOMY, MEASURED BY ESTIMATED ECONOMIC IMPACT. IN 2024, SAINT PAUL EXPERIENCED A HOT YEAR OF NEW EVENTS AND HIGH-PROFILE GATHERINGS. HIGHLIGHTS INCLUDED THE FIRST EVER MN YACHT CLUB FESTIVAL, HOSTING THE FROZEN FOUR HOCKEY CHAMPIONSHIP, AND THE INAUGURAL PWHL DRAFT. WE ALSO WELCOMED ECOADAPT TO THE SAINT PAUL RIVERCENTRE, ALONG WITH NEW CONVENTIONS SUCH AS FRONTIERS IN HYDROLOGY, NORTH AMERICAN BAPTIST, AND THE GOLDEN CROWN LITERARY SOCIETY. THE CONVENTION SALES DEPARTMENT PARTNERS WITH NATIONAL, REGIONAL, AND LOCAL MEETING AND EVENT PLANNERS TO BRING EVENTS TO THE SAINT PAUL RIVERCENTRE, XCEL ENERGY CENTER, AND OUR HOTEL COMMUNITY. OUR PRIMARY GOAL IS TO GENERATE NEW DOLLARS FOR THE LOCAL ECONOMY, MEASURED BY ESTIMATED ECONOMIC IMPACT. IN 2024, SAINT PAUL EXPERIENCED A HOT YEAR OF NEW EVENTS AND HIGH-PROFILE GATHERINGS. HIGHLIGHTS INCLUDED THE FIRST EVER MN YACHT CLUB FESTIVAL, HOSTING THE FROZEN FOUR HOCKEY CHAMPIONSHIP, AND THE INAUGURAL PWHL DRAFT. WE ALSO WELCOMED ECOADAPT TO THE SAINT PAUL RIVERCENTRE, ALONG WITH NEW CONVENTIONS SUCH AS FRONTIERS IN HYDROLOGY, NORTH AMERICAN BAPTIST, AND THE GOLDEN CROWN LITERARY SOCIETY.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 2006.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
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