Visit Vacaville
Public records raise at least one point you should look into before giving.
What it says it does
The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination.
- Income
- $780,236
- Spending
- $861,311
- Employees
- 6
- Volunteers
- 20
- Highest pay
- $137,425, president & ceo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $790,768 spent. The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. The Organization promotes the City as the preferred destination for visitors, meetings, tour groups, sporting and events.Visit Vacavilles destination marketing program aims to enhance awareness for Vacaville as an attraction for both the local community and visitors, and boost economic activity. The program seeks to increase tourism district tax, transient occupancy tax, and sales tax revenue by promoting Vacaville as an overnight destination with a variety of offerings for all. Destination marketing supports Vacavilles vitality and sustained growth for businesses.Visit Vacaville maintains a physical visitor center in Nut Tree Plaza, open Monday through Friday to support locals, visitors, and businesses with general travel inquiries, Vacaville merchandise and more.Visit Vacavilles signature event programming seeks to promote and enhance the experiences one can have in Vacaville while preserving its history and unique character. Visit Vacaville plans and produces four main annual signature events: Taste of Vacaville (restaurant week), En Plein Air Weekend, Tourism Breakfast, and Vacavilles Farm-to-Table Dinner. Additionally, Visit Vacaville coordinates content and activations for I love Vacaville week in February and has a booth at the Citys Merriment on Main event.Visit Vacaville attends meetings with the Visit California, CalTravel, One West Tourism Alliance, Destinations International, U.S. Travel, Travelability, Solano County Farm Bureau and various other groups at the state, and local level to ensure that strategic planning for Vacaville is competitive and commensurate with other destination marketing and promotions.The Accessible Travel initiative advances Vacavilles commitment to inclusive tourism by partnering with organizations such as Wheel the World, the Hidden Disabilities Sunflower Program, and TravelAbility to assess visitor experiences, improve wayfinding and facilities, and promote the city as a welcoming destination for travelers of all abilities. This past year Visit Vacaville completed Wheel The World mapping of hotels and attractions in Vacaville for wheelchair users and launched a destination specific page on their travel website. Visit Vacaville began running accessible tourism ads in conjunction with other destination awareness digital ad campaigns to promote Vacaville to families traveling with family members who have a disability. And Visit Vacaville created a Hidden Disabilities Sunflower Program Training Deck for local businesses to learn about and partake in the global program.Visit Vacavilles e-commerce strategy strengthens the citys digital presence and visitor engagement across four core channels:1) The official Visit Vacaville website serves as the central hub for trip planning, event discovery, and visitor resources, featuring itineraries, local business listings, and up-to-date community information.2) Active social media channels build brand awareness, share destination storytelling, highlight local events, and engage both residents and potential visitors through visual content and real-time interaction.3) Email campaigns and monthly newsletters nurture repeat visitation, promote upcoming events and seasonal activities, and keep partners and travelers informed with timely destination news.4) Paid advertising campaigns increase visibility, drive qualified website traffic, and promote Vacavilles attractions, events, and visitor experiences. Visit Vacavilles digital search strategy uses both search engine optimization (SEO) and search engine marketing (SEM), leveraging textual, graphical, and meta ads to reach travelers. Ads are created in-house. Visit Vacavilles print marketing efforts showcase the citys attractions, events, and visitor amenities through high-quality collateral including the Visitor Guide, Relocation Guide, Local Agriculture Guide, Vacaville Restaurant Guide, a city map, and event handouts and fliers to support tourism promotion, visitor planning, and community engagement.Visit Vacavilles media relations program builds awareness of the city as a travel destination by cultivating press relationships, pitching story ideas, hosting visiting journalists, and securing positive regional and national media coverage that supports tourism and economic development.The Destination Vacaville Podcast highlights local stories, attractions, and community leaders, serving as a platform to promote tourism, showcase Vacavilles unique character, and engage residents and visitors with the citys offerings.Events during the year ended June 30, 2025, included:Vacaville Alpaca Weekend provides visitors and residents the opportunity to engage with local ranchers, learn about sustainable farming practices, and experience unique agricultural offerings through interactive tours and activities. Visit Vacaville supported the event by gathering and creating promotional content in collaboration with farm partners to grow awareness and increase attendance.Wild West Film Festival and Family Weekend combined cultural programming and family-friendly activities, showcasing independent films alongside heritage-themed entertainment in the downtown. Visit Vacaville was a sponsor for a locally produced documentary about a disabled cowboy, John Payne the One Arm Bandit providing closed captioning for the film and an American Sign Language Interpreter for the festival screenings.This past years 12 Days of Giveaways fostered community spirit and regional engagement through holiday-themed promotion that highlighted local businesses, encouraged resident participation, and generated increased visibility for Vacaville as a destination.Re-branded as Taste of Vacaville to be more inclusive of a wide variety of food and beverage businesses in town, this prog
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since April 2005.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.