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The Toy Association Inc

EIN 13-5591570 · New York, NY

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO BE A UNIFYING FORCE FOR MEMBERS' CREATIVITY, RESPONSIBILITY, AND GLOBAL SUCCESS, ADVOCATING FOR THEIR NEEDS AND CHAMPIONING THE BENEFITS OF PLAY.

Income
$9.4 million
Spending
$15.3 million
Employees
47
Volunteers
100
Highest pay
$780,599, president & ceo until 04/24

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. REPRESENTATION OF THE TOY INDUSTRY IN MATTERS RELATING TO TOY SAFETY, INCLUDING STANDARDS DEVELOPMENT, ENVIRONMENTAL SUSTAINABILITY, MANAGING THE LEGISLATIVE AND REGULATORY ENVIRONMENT AT THE LOCAL, STATE, FEDERAL, AND INTERNATIONAL LEVELS, MARKETING TO CHILDREN, AND PARTNERING WITH INTERNATIONAL ORGANIZATIONS COMMITTED TO THE SAFETY AND WELL-BEING OF FACTORY WORKERS WORLDWIDE.
  2. ORGANIZE, PROMOTE, AND HOLD MAJOR INDUSTRY EVENTS THAT PROMOTE TOYS AND INDUSTRY GROWTH INCLUDING TOY FAIR NEW YORK, LA FALL PREVIEW AND CHITAG AS WELL AS PARTICIPATE IN VARIOUS INTERNATIONAL SHOWS.
  3. GENERAL PROMOTION OF TOYS AND THE BENEFITS OF PLAY, CONSUMER EDUCATION, AND MEDIA COVERAGE OF INDUSTRY TRENDS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since February 1918.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.