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New York City Tourism Foundation Inc

EIN 13-4020446 · New York, NY

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong100 out of 100GovernanceGood85 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO SUPPORT AND PROMOTE NEW YORK CITY'S CULTURAL INSTITUTIONS, HISTORIC LANDMARKS, AND HERITAGE ORGANIZATIONS AND SITES, WITH A VIEW TO BENEFIT THE COMMUNITY AND ENHANCE THE CITY'S WORLDWIDE IMAGE.

Income
$490,726
Spending
$401,739
Spent on programs
90%
Reserves
24.6 months of spending
Largest source of income
donations and private grants, 100%
Employees
0
Volunteers
40
Highest pay
$629,346, president, thru 6/9/2024

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 100 out of 100. Higher than 85% of charities in its peer group (education, $250k to $1m).

  • Reserves

    35 of 35

    Spendable reserves would cover 24.6 months of spending.

  • Debt

    20 of 20

    It owes 8% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 18% of income.

  • Income trend

    15 of 15

    Income rose 6% on the year before.

  • Spending floor

    15 of 15

    90% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 85 out of 100. Higher than 76% of charities in its peer group (education, $250k to $1m).

  • Independent board

    18 of 25

    3 of 4 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • Independent check of accounts

    12 of 15

    Its accounts were reviewed or compiled by an independent accountant, but not audited.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $361,597 spent. BOROUGH GRANT PROGRAM/CONTRIBUTIONS:CONTRIBUTING MONEY TO SPECIFIC COMMUNITY PROGRAMS IN NEW YORK CITY'S FIVE BOROUGHS WHICH CAN DRIVE TOURISM. TYPICAL ANNUAL CONTRIBUTION CIRCA $320-$350K FUNDING APPROXIMATELY 60 PROGRAMS ACROSS THE FIVE BOROUGHS.
  2. EDUCATION AND CHARITABLE ORGANIZATION CONTRIBUTIONS:THE FOUNDATION ADMINISTERS A GRANT PROGRAM TO ASSIST NEW YORK CITY'S NON PROFIT ARTS AND CULTURAL ORGANIZATIONS IN THE DEVELOPMENT OF CULTURAL TOURISM RELATED PROJECTS DESIGNED TO ATTRACT VISITORS. THE FOUNDATION FOCUSES ON EDUCATING DOMESTIC AND INTERNATIONAL MARKETS ABOUT THE CULTURAL OPPORTUNITIES AVAILABLE THROUGHOUT NEW YORK CITY. THE FOUNDATION ALSO MAKE CONTRIBUTIONS TO OTHER 501(C)(3) ORGANIZATIONS TO SUPPORT THEIR ORGANIZATION'S MISSION AND SCHOLARSHIPS FUNDS.
  3. Z-CARDS/CULTURE SPOT:PROVISION OF FREE FOLD OUT MAPS ('Z-CARDS') TO LOCAL RESIDENTS AND TOURISTS HIGHLIGHTING THE CITY'S CULTURAL INSTITUTIONS AND OPPORTUNITIES AND HOW TO GET TO THEM.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since January 1999.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.