Council of Public Relations Firms
Public records raise at least one point you should look into before giving.
What it says it does
THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.
- Income
- $1.9 million
- Spending
- $1.8 million
- Employees
- 6
- Volunteers
- 0
- Highest pay
- $568,545, president & ex. comm
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $495,436 spent. HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING TALENT IN OUR INCREASINGLY AI-ENABLED AGENCIES WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (OPERATIONALIZING AI, WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES REMOVE BIAS FROM THEIR RECRUITING, HIRING, DEVELOPING AND PROMOTING PRACTICES.
- $658,381 spent. THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE PRC CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER.
- $406,614 spent. COMMUNICATING THE VALUE MODERN PR AGENCIES DELIVER WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since August 2000.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.