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Glaad Inc

EIN 13-3384027 · New York, NY

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood73 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

FOUNDED FORTY YEARS AGO, GLAAD IS THE WORLD'S LARGEST LESBIAN, GAY, BISEXUAL, TRANSGENDER, AND QUEER ("LGBTQ") MEDIA ADVOCACY ORGANIZATION PROMOTING AND ENSURING FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF PEOPLE AND ISSUES ACROSS ALL FORMS OF MEDIA TO BUILD A CULTURE THAT EMBRACES FULL ACCEPTANCE OF LGBTQ PEOPLE. THROUGH EDUCATION, STORYTELLING, AND ADVOCACY GLAAD REACHES MAINSTREAM AUDIENCES AND BUILDS SUPPORT FOR EQUALITY.

Income
$12.4 million
Spending
$20.4 million
Spent on programs
66%
Reserves
16.1 months of spending
Largest source of income
donations and private grants, 93%
Employees
86
Volunteers
100
Highest pay
$687,966, ceo & president

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 73 out of 100.

  • Reserves

    35 of 35

    Spendable reserves would cover 16.1 months of spending.

  • Debt

    20 of 20

    It owes 8% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 65% of income.

  • Income trend

    10 of 15

    Income fell 9% on the year before.

  • Spending floor

    8 of 15

    66% of spending went to programs and raising each dollar of donations cost 49 cents.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100.

  • Independent board

    25 of 25

    23 of 25 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (4)
  1. $5.6 million spent. MEDIA ADVOCACY GLAAD'S MEDIA ADVOCACY PROGRAMS PLAY A PIVOTAL ROLE IN COMBATING MISINFORMATION AND TELLING DIVERSE STORIES THAT REACH MAINSTREAM AUDIENCES WITH FAIR AND ACCURATE INFORMATION ABOUT COMMUNITY MEMBERS AND ISSUES. AS PART OF GLAAD'S MEDIA ADVOCACY, THE GLAAD MEDIA AWARDS RECOGNIZE FAIR, ACCURATE AND INCLUSIVE MEDIA REPRESENTATIONS OF LGBTQ PEOPLE AND ISSUES. WITH OVER 30 ENGLISH AND SPANISH-LANGUAGE CATEGORIES THAT SPAN ENTERTAINMENT, NEWS, AND NEW MEDIA, THE AWARDS RAISE THE BAR FOR REPRESENTATION ACROSS MEDIA INDUSTRIES.
  2. $4.0 million spent. EDUCATION AND TRAININGGLAAD'S EDUCATION AND TRAINING PROGRAMS TEACH INDIVIDUAL ADVOCATES, AS WELL AS NATIONAL AND LOCAL ORGANIZATIONS, THROUGH BRIEFINGS AND MEDIA TRAINING. THE GLAAD MEDIA INSTITUTE (GMI) ALSO BRIEFS INDUSTRY LEADERS ON CURRENT LGBTQ ISSUES. BY USING THE BEST PRACTICES PERFECTED BY GLAAD FOR 40 YEARS OF MEDIA ADVOCACY, WE EQUIP NEW ADVOCATES TO ACCELERATE ACCEPTANCE AND VISIBILITY.
  3. $2.4 million spent. RESEARCH AND REPORTSGLAAD'S RESEARCH AND REPORTS PROVIDE DATA AND THOUGHT LEADERSHIP TO MEASURE REPRESENTATION AND PUBLIC SENTIMENT. THE GMI CURRENTLY PRODUCES SEVEN ANNUAL REPORTS ACROSS INDUSTRIES INCLUDING FILM, TV, GAMING, SOCIAL MEDIA, ADVERTISING, AND NEWS. THE GMI ALSO PRODUCES ANNUAL PUBLIC OPINION POLLS THAT MEASURE PUBLIC SENTIMENT OF LGBTQ PEOPLE AND TOPICS SUCH AS HIV. DATA INFORMS GLAAD'S ADVOCACY, OUTREACH, AND MESSAGING.
  4. $1.5 million spent. CONSULTING AND ADVISORYGLAAD'S CONSULTING AND ADVISORY PROGRAMS PROVIDE MEDIA OUTLETS, ORGANIZATIONS, AND OTHERS WITH EXPERT GUIDANCE ON CURRENT LGBTQ ISSUES, AS WELL AS FAIR AND ACCURATE REPRESENTATION. THE GMI ALSO CONSULTS WITH ENTERTAINMENT MEDIA TO ENSURE STORIES ACCURATELY REFLECT THE COMMUNITY.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending September 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since May 1989.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

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