Video Advertising Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.
- Income
- $8.4 million
- Spending
- $8.8 million
- Employees
- 16
- Volunteers
- 29
- Highest pay
- $1.5 million, president & ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes.
- Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies)
- Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since February 1982.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.