Public Relations Society of America Inc
Public records raise at least one point you should look into before giving.
What it says it does
THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PUBLIC RELATIONS INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES.
- Income
- $11.8 million
- Spending
- $11.9 million
- Employees
- 41
- Volunteers
- 400
- Highest pay
- $538,999, ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- PROFESSIONAL DEVELOPMENT, INCLUDING INTERNATIONAL CONFERENCE - PRSA PROVIDES AN EXCEPTIONAL MEMBER EXPERIENCE THAT EDUCATES, INSPIRES, GUIDES AND GALVANIZES A DIVERSE COMMUNITY OF ETHICAL, STRATEGIC COMMUNICATIONS PROFESSIONALS. THE MISSION OF PRSA'S PROFESSIONAL DEVELOPMENT DEPARTMENT IS TO MAKE COMMUNICATIONS PROFESSIONALS BETTER, SMARTER AND MORE CONNECTED THROUGH ALL THE STAGES OF THEIR CAREER. IN 2023, THE PROFESSIONAL DEVELOPMENT DEPARTMENT HOSTED 1VIRTUAL WORKSHOP, 3 LIVE CERTIFICATE PROGRAMS, 30+ LIVE WEBINARS, 2 APR BOOT CAMPS AND 3 APR NUTS AND BOLTS SESSIONS. PRSA'S INTERNATIONAL CONFERENCE ENJOYS THE REPUTATION AS THE PREEMINENT CONFERENCE FOR THE PROFESSION AS WELL AS THE ANNUAL MEETING OF ALL PRSA COMMUNITIES. IT IS AN INTENSIVE LEARNING OPPORTUNITY WITH INDUSTRY EXPERTS AND THOUGHT LEADERS AND PEER-TO PEER NETWORKING. IT OFFERS PRACTICAL INSIGHT FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. MORE THAN 6,000 PEOPLE BENEFITED FROM BOTH PROFESSIONAL DEVELOPMENT AND INTERNATIONAL CONFERENCE PROGRAM.
- COMMUNICATIONS AND CORPORATE SALES -PRSA'S SALES TEAM INCLUDES THE CORPORATE DEVELOPMENT PROGRAM (3RD PARTY) WHICH ENABLES THE FINANCIAL SUPPORT OF THE EDUCATION, RESEARCH AND THOUGHT LEADERSHIP EVENTS AND PROGRAMS, AND CAREER RESOURCES THROUGH THE SALES OF STRATEGIC PARTNERSHIPS, EVENT SPONSORSHIPS AND EXHIBITS. PRSA PARTNERS, SPONSORS AND EXHIBITORS ARE PROVIDED APPROPRIATE BRAND RECOGNITION AND ACKNOWLEDGEMENT OF THEIR COLLABORATION ON PROGRAM AND CONTENT DEVELOPMENT, FUNDING AND UNDERWRITING. THE SALES TEAM ALSO SELLS AND ENABLES GROUP MEMBERSHIPS FOR ORGANIZATIONS WITH 5 OR MORE POTENTIAL MEMBERS, PROVIDING DISCOUNTS ON MEMBERSHIP AND GROUP SAVINGS ON ACCESS TO EDUCATIONAL EVENTS AND PROGRAMS. PRSA'S MARKETING DEPARTMENT BUILDS AWARENESS OF AND PROMOTES PARTICIPATION IN THE PRSA MEMBERSHIP, ITS COMMUNITIES AND ITS PROGRAMS. THROUGH AN OMNICHANNEL MARKETING PROGRAM, INCLUDING ADVERTISING, SOCIAL MEDIA OUTREACH AND DIRECT MARKETING, THE MARKETING TEAM SEEKS TO ELEVATE THE PRSA BRAND AND STRENGTHEN AND GROW ITS COMMUNITY PARTICIPATION AND ENGAGEMENT, ANNOUNCES AND PROMOTES THE NUMEROUS EDUCATIONAL CLASSES, PROGRAMS AND EVENTS OFFERED BY PRSA AND SHOWCASES THE RESEARCH AND THOUGHT LEADERSHIP DEVELOPED BY ITS INTERNAL TEAM, MEMBERS AND PARTNERS. THE PRSA COMMUNICATIONS DEPARTMENT SPEARHEADS THE OVERALL BRAND MESSAGE DEVELOPMENT AND POSITIONING FOR THE NATION'S LEADING PROFESSIONAL ASSOCIATION SERVING THE PUBLIC RELATIONS COMMUNITY. THE DEPARTMENT DESIGNS AND OPTIMIZES BEST-IN-CLASS COMMUNICATIONS INFRASTRUCTURE TO CREATE HIGH-IMPACT, INTEGRATED CAMPAIGNS THAT INCREASE BRAND AWARENESS, MEMBER ENGAGEMENT AND ADVANCE REPUTATION AMONG INTERNAL AND EXTERNAL AUDIENCES. MORE THAN 24,000 PEOPLE BENEFITED FROM COMMUNICATIONS AND CORPORATE SALES.
- SECTIONS/SECTIONS SUPPORTPRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). MEMBERS OF THESE SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR.MORE THAN 7,000 PEOPLE BENEFITTED FROM THIS PROGRAM.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since May 1954.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.