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Association of National Advertisers Inc

EIN 13-0453230 · New York, NY

Public records raise at least one point you should look into before giving.

What it says it does

THE ANA'S MISSION IS TO HELP MEMBERS BECOME MORE EFFECTIVE MARKETERS, BUILD STRONGER BRANDS, AND DEVELOP A MORE PRODUCTIVE INDUSTRY.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)

PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS AND WEBINARS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING COMMITTEES FOR MEMBERS TO SHARE AND COLLABORATE ON BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUES WHILE LEARNING ABOUT NEW INDUSTRY TRENDS AND DEVELOPMENTS. ANA PROVIDES AN ONLINE CONTENT PORTFOLIO THAT CONTAINS OVER ELEVEN THOUSAND CASE STUDIES, RESEARCH REPORTS, WHITE PAPERS AND PLAYBOOKS.
SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT.
ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since August 1942.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

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