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News Media Alliance

EIN 13-0433220 · Arlington, VA

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE NEWS MEDIA ALLIANCE (NMA) IS A NONPROFIT ORGANIZATION REPRESENTING NEARLY 2,000 NEWS MEDIA ORGANIZATIONS AND THEIR MULTI-MEDIA PLATFORM BUSINESSES IN THE US, CANADA AND EUROPE.

Income
$9.7 million
Spending
$9.0 million
Employees
35
Volunteers
31
Highest pay
$988,495, president & ceo

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (5)
  1. DIGITAL AND LEGAL - THIS DEPARTMENT MONITORS THE DIGITAL NEWS AND MEDIA ENVIRONMENTS (MARKETS, PARTICIPANTS, TECHNOLOGIES, LAWS, ETC.) AND DEVELOPS STRATEGIES WITH OUR MEMBERS TO HELP THEM REMAIN COMPETITIVE AND SECURE MORE EQUITABLE COMPENSATION FOR THEIR CONTENT.
  2. PUBLIC POLICY/STRATEGIC INITIATIVES - TO EXPLAIN, CLARIFY AND COMMUNICATE INDUSTRY VIEWS AND INTERESTS TO THE FEDERAL GOVERNMENT AND TO THIRD-PARTY STANDARDS AND MEASUREMENT BODIES.
  3. COMMUNICATIONS - COMMUNICATE THE VITALITY OF NEWS AND MEDIA PUBLISHERS TO EXTERNAL CONSTITUENCIES INCLUDING THE ADVERTISING COMMUNITY, WALL STREET AND THE NEWS AND MEDIA AUDIENCES. DRIVE INFORMED COVERAGE OF THE NEWS AND MEDIA PUBLISHING INDUSTRY USING A PROACTIVE ADVOCACY BASED APPROACH TO ENHANCING PERCEPTIONS OF VALUE OF THE MEDIUM AND ITS PLATFORMS.
  4. AUDIENCE DEVELOPMENT
  5. MEMBERSHIP

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 1943.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.