Better Business Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
TO PROMOTE AN ENVIRONMENT OF TRUSTWORTHY BUSINESSES THAT UPHOLD ETHICAL BUSINESS PRACTICES TO ENHANCE CONSUMER PROTECTION. BUSINESS ACCREDITATION AT THE CONNECTICUT BETTER BUSINESS BUREAU EXCEEDS 5,000. THE BBB PUBLISHES ARTICLES AND TIPS FOR BOTH ACCREDITED BUSINESSES (ABS) AND CONSUMERS.
- Income
- $3.9 million
- Spending
- $3.7 million
- Employees
- 35
- Volunteers
- 0
- Highest pay
- $328,478, president
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $2.3 million spent. BETTER BUSINESS BUREAU, INC. IS AN UNBIASED NON-PROFIT ORGANIZATION THAT SETS AND UPHOLDS HIGH STANDARDS FOR FAIR AND HONEST BUSINESS BEHAVIOR. THE ORGANIZATION ACTIVELY SEEKS OUT BUSINESSES IN CONNECTICUT TO JOIN THEIR ORGANIZATION. BUSINESSES ARE ACCEPTED ONLY AFTER A THROUGH REVIEW OF BUSINESS PRACTICES TO ENSURE THAT THEY MEET BBB ACCREDITATION STANDARDS.
- $523,541 spent. BETTER BUSINESS BUREAU HELPS CONSUMERS MAKE SMART DECISIONS AND IS EVOLVING TO MEET FAST-CHANGING MARKETPLACE NEEDS BOTH ONLINE AND OFFLINE. BBB HELPS CONSUMERS FIND BUSINESSES THEY CAN TRUST, OFFER OBJECTIVE ADVICE AND EDUCATION PRESENTATIONS ON TOPICS AFFECTING MARKETPLACE TRUST. BBB ALSO OFFERS COMPLAINT AND DISPUTE RESOLUTION SUPPORT FOR CONSUMERS AND BUSINESSES.
- $235,580 spent. SEARCH ENGINE & DIRECTORY FEES ARE PROGRAMS USED BY BBB TO HELP CONSUMERS FIND BBB ACCREDITED BUSINESSES (AB'S) THAT MEET BBB STANDARDS WHEN THEY DO A GOOGLE SEARCH. BBB USES A SERIES OF KEYWORDS THAT CAUSE THE BBB NAME TO APPEAR IN KEY SPOTS ON A GOOGLE SEARCH HELPING CONSUMERS TO "START WITH TRUST" IN THEIR SEARCH.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 1964.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.