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Del Mar Village Association Inc

EIN 05-0523622 · Del Mar, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthFair65 out of 100GovernanceGood84 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO ASSIST THE CITY OF DEL MAR IN ENHANCING THE DOWNTOWN ECONOMIC VITALITY WHILE PRESERVING THE CITY'S HISTORY AND UNIQUE CHARACTER.

Income
$903,762
Spending
$884,805
Spent on programs
84%
Reserves
2.4 months of spending
Largest source of income
fees for its services, 79%
Employees
1
Volunteers
350
Highest pay
$225,671, executive director

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Fair: 65 out of 100. Higher than 36% of charities in its peer group (community improvement, $250k to $1m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.4 months of spending.

  • Debt

    10 of 20

    It owes 47% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 2% of income.

  • Income trend

    15 of 15

    Income rose 7% on the year before.

  • Spending floor

    15 of 15

    84% of spending went to programs and raising each dollar of donations cost 25 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 84 out of 100. Higher than 65% of charities in its peer group (community improvement, $250k to $1m).

  • Independent board

    25 of 25

    16 of 17 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    6 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $292,944 spent. DMVA'S DESTINATION MARKETING PROGRAMMING HELPED TO PROMOTE DEL MAR VILLAGE TO KEEP THE DEL MAR LOCAL ECONOMY HEALTHY WITH LOCALS AND VISITORS AND SUPPORT THE LOCAL COMMUNITY. DMVA SUPPORTED A ROBUST WEBSITE WITH MULTIPLE FUNCTIONALITIES FOR EDUCATING THE PUBLIC ON THE HISTORY OF DEL MAR, ALONG WITH ITS BUSINESSES, EVENTS, AND THINGS TO DO. DMVA DEVELOPED AND CONTINUALLY UPDATEE BLOG POSTS, CALENDAR LISTINGS, BUSINESS LISTINGS, SOCIAL MEDIA POSTS (OVER 4,466 NEW INSTAGRAM FOLLOWERS AND 256,000 FACEBOOK VIEWS), DIGITAL PHOTOGRAPHY, EMAILS (OVER 80 EMAILS SENT), AND OTHER DIGITAL ASSETS TO KEEP DEL MAR TOP OF MIND FOR THE VISITORS AND COMMUNITY IN SAN DIEGO COUNTY AND THROUGHOUT THE US. DMVA ALSO IMPROVED THE PHYSICAL IMAGE OF DEL MAR'S MAIN STREET WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, MAKING IT AN INVITING, COMFORTABLE, SAFE, AND ENVIRONMENTALLY FRIENDLY PLACE TO ATTRACT RESIDENCE, INVESTORS, BUSINESSES, AND VISITORS TO THE DOWNTOWN. ONGOING DESIGN PROJECTS IN FY 2024-2025 INCLUDED, DEL MAR PEDESTRIAN SIGNS AND LIFEGUARD STATION SIGNS(X10), DEL MAR VILLAGE SUMMER LIGHT POLE BANNERS (X60), DEL MAR HOLIDAY TREE, HOLIDAY LIGHT POLE BANNERS (X31), AND HOLIDAY GARLAND AND LIGHTS, ETC. DMVA PROGRAMMING SAFELY SUPPORTED 150 BUSINESSES, 4000+ RESIDENTS, AND THOUSANDS OF VISITORS TO DEL MAR DURING THE FISCAL YEAR WITH CLEAN AND SANITIZED OUTDOOR VENUES FOR DINING, SHOPPING, AND RECREATION.
  2. $236,096 spent. DMVA PROMOTES AND ENHANCES THE VILLAGE OF DEL MAR, WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, BY HOSTING AND PROMOTING DOWNTOWN EVENTS. THE FY 2024-2025 EVENTS INCLUDED WINTER TASTE & SIP NORTH POLE BY THE SEA, SUSAN G. KOMEN BREAST CANCER CHEER STATION IN DEL MAR VILLAGE, SMALL BUSINESS SATURDAY, COMEDY NIGHTS, SUMMER SOLSTICE, BEACH AND COMMUNITY ENVIRONMENTAL CLEANUPS, BREEDERS' CUP 2025, COMEDY NIGHTS, AND OTHER SMALLER DOWNTOWN EVENTS. THE TOTAL EVENT ATTENDEES FOR THIS PAST FISCAL YEAR WAS APPROXIMATELY 75,000+, WITH IN-PERSON AND ONLINE PARTICIPANTS. DMVA WORKED WITH OVER 150 LOCAL BUSINESSES AND HUNDREDS OF SAN DIEGO COUNTY CONTRACTORS, MEDIA OUTLETS, AND OTHER NONPROFIT ORGANIZATIONS TO SUPPORT ITS MISSION..
  3. $216,091 spent. DMVA'S ECONOMIC DEVELOPMENT PROGRAMMING FACILITATED COMMUNICATION AND THE FLOW OF INFORMATION BETWEEN DEL MAR'S BUSINESS COMMUNITY, RESIDENTS, VISITORS, COMMUNITY ORGANIZATIONS, AND GOVERNMENT AGENCIES. PROGRAMMING FACILITATED ECONOMIC STABILITY AND UNITY IN THE DEL MAR DOWNTOWN BUSINESS AND RESIDENTIAL COMMUNITY THROUGH SUCCESSFUL PROMOTIONS AND OUTREACH EFFORTS WHILE PRESERVING DEL MAR'S HISTORY AND UNIQUE CHARACTER. FY 2024-2025 PROGRAMMING INCLUDED, OUTREACH COMMUNICATIONS REGARDING EVENTS, CITY AND SECURITY ISSUES, MARKETING, GRANT OPPORTUNITIES, SOLD WASTE ETC., DMVA WORK WITH NEW AND EXPANDED DEL MAR BUSINESSES, DMVA SUPPORTED HISTORIC PRESERVATION, UPDATING A DOWNTOWN ONLINE EVENT CALENDAR AND RESOURCE CENTER, EDUCATING ON DOWNTOWN HISTORIC POINTS OF INTEREST WALKING TOUR WITH OVER 12 INTERACTIVE PLAQUES, PROMOTING DEL MAR VILLAGE LOGO/BRANDING, WORKING ON DOWNTOWN ENVIRONMENTAL SUSTAINABILITY PROJECTS SUCH AS A NEW DEL MAR SHORESAVER PROGRAM AND THE PURCHASE AND INSTALLATION OF 6 NEW WATER BOTTLE FILL STATIONS AT PARKS AND BEACH. DMVA AGAIN PARTNERED WITH THE URBAN CORPS OF SAN DIEGO TO CLEAN AND POWERWASH DEL MAR'S DOWNTOWN SIDEWALKS, ALONG WITH THE ROTARY CLUB OF DEL MAR, TO REFURBISH DOWNTOWN STREET FURNITURE AND A LOCAL PARK. DMVA HELPED IMPLEMENT A BENCH AND OTHER STREETSCAPE FURNITURE DONATION PROGRAM. DMVA ORGANIZED AN ONLINE RESOURCE CENTER FOR THE LOCAL BUSINESS COMMUNITY TO PROVIDE BUSINESSES WITH NEW, RELEVANT INFORMATION TO HELP DOWNTOWN DEL MAR BUSINESS OWNERS LEARN, GROW, AND STAY INFORMED. DMVA CONTINUED TO IMPROVE A SHOP LOCAL DEL MAR VILLAGE E-CARD TO ENCOURAGE SHOPPING AND DINING LOCAL. DMVA PROVIDED GOVERNMENT LIAISON SUPPORT, FEEDBACK, AND INFORMATION GATHERING.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since February 2007.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.