Norman Rockwell Museum at Stockbridge Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
THE NORMAN ROCKWELL MUSEUM ILLUMINATES THE POWER OF AMERICAN ILLUSTRATION ART TO REFLECT AND SHAPE SOCIETY, AND ADVANCES THE ENDURING VALUES OF KINDNESS, RESPECT, AND SOCIAL EQUITY PORTRAYED BY NORMAN ROCKWELL.
- Income
- $6.4 million
- Spending
- $6.6 million
- Spent on programs
- 70%
- Reserves
- 9.1 months of spending
- Largest source of income
- fees for its services, 39%
- Employees
- 69
- Volunteers
- 43
- Highest pay
- $311,294, director/ceo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Good: 86 out of 100. Higher than 73% of charities in its peer group (arts and culture, $1m to $10m).
Reserves
28 of 35Spendable reserves would cover 9.1 months of spending.
Debt
20 of 20It owes 7% of what it owns.
Living within its means
8 of 15Spending exceeded income by 4% of income.
Income trend
15 of 15Income rose 21% on the year before.
Spending floor
15 of 1570% of spending went to programs and raising each dollar of donations cost 18 cents.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 65% of charities in its peer group (arts and culture, $1m to $10m).
Independent board
25 of 2530 of 30 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (7)
- $2.1 million spent. SEE SCHEDULE ONRM OFFERS A ROBUST SCHEDULE OF EXHIBITIONS THAT ILLUMINATE THE DEPTH AND SCOPE OF AMERICAN ILLUSTRATION. THE ARTWORK FEATURED IS DRAWN FROM NRM'S COLLECTION (INCLUDING THE COMPREHENSIVE COLLECTION OF ORIGINAL NORMAN ROCKWELL WORKS) AND OVER 22,000 WORKS OF OTHER AMERICAN ILLUSTRATORS. RECENT EXHIBITION THEMES INCLUDE ROCKWELL AND HUMOR, AN EXPLORATION OF 300 YEARS OF ILLUSTRATION AND ITS EFFECT UPON OUR UNDERSTANDING OF RACE; AN EXHIBITION TRACING THE INFLUENCES OF CONTEMPORARY ILLUSTRATORS REACHING BACK 500 YEARS; AN EXHIBITION OF CONTEMPORARY AND HISTORIC FANTASY ART. IN ADDITION, WE FEATURE GALLERIES THAT HIGHLIGHT THE ILLUSTRATOR'S PROCESS IN CREATING ART. EXHIBITIONS ARE SHARED WITH OTHER MUSEUMS THROUGH OUR TRAVELING EXHIBITION PROGRAM, EXTENDING THE REACH OF THE SHOWS. IN ADDITION, NRM ENGAGES A PROFESSIONAL CURATORIAL AND COLLECTIONS CARE STAFF TO STEWARD ITS COLLECTION, INCLUDING DIGITIZATION TO ALLOW ACCESS TO MUSEUM HOLDINGS, TO PROVIDE ACCESS FOR SCHOLARS, AND TO ASSURE THAT THE ART IN OUR CARE IS PRESERVED IN PERPETUITY FOR FUTURE GENERATIONS. ONE OF THE MOST IMPORTANT ARTIFACTS THAT WE CARE FOR IS NORMAN ROCKWELL'S LAST STUDIO, WHICH WAS MOVED TO OUR CAMPUS WHEN ROCKWELL DIED. THE ROCKWELL CENTER FOR AMERICAN VISUAL STUDIES IS THE CENTRAL RESOURCE TO ART HISTORY SCHOLARS. THROUGH THE WORK OF THE CENTER, THE FIRST TEXT BOOK ON ILLUSTRATION ART WAS PRODUCED, AND THE CENTER MAINTAINS A PUBLICATION SCHEDULE, OF EXHIBITION RELATED CATALOGUES WHICH BRING NEW VOICES TO THE CANON OF ART HISTORY, AND EXPAND KNOWLEDGE IN THE FIELD.
- $592,344 spent. SEE SCHEDULE ODESIGNED TO DEEPEN APPRECIATION AND UNDERSTANDING OF THE WORK OF NORMAN ROCKWELL, THE VISUAL ARTS, AND THE FIELD OF ILLUSTRATION, NRM OFFERS A WIDE RANGE OF EDUCATION PROGRAMMING FROM TRADITIONAL FORMATS OF MUSEUM LEARNING, SUCH AS CONVERSATIONS, SCHOOL VISITS AND GALLERY TOURS, TO INNOVATIVE, PARTICIPATORY APPROACHES, SUCH AS HANDS-ON ARTMAKING WORKSHOPS WITH CONTEMPORARY ARTISTS AND LARGE-SCALE EVENTS. OUR SCHOOL AND FAMILY PROGRAMS INTRODUCE NORMAN ROCKWELL'S ART TO YOUNG PEOPLE WITH THE LONG-TERM GOAL OF FOSTERING A LOVE OF ART AND BUILDING A PERSONAL RELATIONSHIP TO THE ARTIST AND WITH THE MUSEUM. NRM EDUCATORS BRING THEIR LESSONS DIRECTLY INTO AREA CLASSROOMS AND WORK TO BUILD PARTNERSHIPS WITH COMMUNITY-BASED ORGANIZATIONS. THESE PROGRAMS AND PARTNERSHIPS ENABLE NRM TO REACH PEOPLE WHO ARE HISTORICALLY UNDERSERVED OR ARE FIRST-TIME VISITORS TO OUR MUSEUM. PUBLIC LECTURES, SYMPOSIA, AND PANEL DISCUSSIONS BRING ARTISTS TOGETHER WITH CURATORS AND SCHOLARS TO ENGAGE IN CRITICAL CONVERSATIONS ABOUT THE ART AND EXHIBITIONS ON VIEW. TO EXTEND OUR REACH FAR BEYOND THE WALLS OF THE MUSEUM, NRM CREATES ONLINE TEACHING RESOURCES AND OFFERS A "VIRTUAL FIELD TRIP." PROVIDING K-12 STUDENTS NATION-WIDE WITH THE SAME KIND OF RICH EDUCATIONAL EXPERIENCES WE OFFER IN PERSON.
- $659,354 spent. THROUGH THE MUSEUM STORE AND ENHANCED ONLINE STORE, WE OFFER OPPORTUNITIES FOR VISITORS TO EXTEND THEIR LEARNING THROUGH THE PURCHASE OF RELATED BOOKS, EXHIBITION CATALOGUES, LIMITED EDITION SIGNED PRINTS, ART MAKING MATERIALS, AND MEMENTOS OF THEIR VISIT. RETAIL PROCEEDS SUPPORT EXHIBITIONS, PROGRAMS, AND COLLECTIONS CARE.
- $82,708 spent. EXTERNAL RELATIONS
- $524,423 spent. ADVERTISING & MARKETING
- $376,298 spent. VISITOR SERVICES
- $306,201 spent. SECURITY
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since August 1969.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.