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Bring Change 2 Mind

EIN 01-0974537 · San Francisco, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong100 out of 100GovernanceStrong90 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

BC2M'S MISSION IS TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS.

Income
$3.9 million
Spending
$3.2 million
Spent on programs
82%
Reserves
15.9 months of spending
Largest source of income
donations and private grants, 91%
Employees
23
Volunteers
20
Highest pay
$263,913, executive director

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 100 out of 100. Higher than 94% of charities in its peer group (mental health, $1m to $10m).

  • Reserves

    35 of 35

    Spendable reserves would cover 15.9 months of spending.

  • Debt

    20 of 20

    It owes 6% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 17% of income.

  • Income trend

    15 of 15

    Income rose 42% on the year before.

  • Spending floor

    15 of 15

    82% of spending went to programs and raising each dollar of donations cost 7 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 90 out of 100. Higher than 51% of charities in its peer group (mental health, $1m to $10m).

  • Independent board

    25 of 25

    13 of 13 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $2.2 million spent. BRING CHANGE TO MIND CLUBS - BC2M CLUBS ARE EVIDENCE BASED AND YOUTH-DIRECTED HIGH SCHOOL AND MIDDLE SCHOOL PROGRAMS THAT UTILIZE ACTIVE-PARTICIPATION CLUBS AS A MEANS OF ELIMINATING STIGMA. THEY STRIVE TO CHANGE THE CONVERSATION ABOUT MENTAL HEALTH WITHIN SCHOOLS. THROUGH THIS STUDENT-LED CLUB INITIATIVE, BC2M HELPS TO ERASE THE STIGMA AROUNDMENTAL ILLNESS BY INCREASING AWARENESS AND EDUCATION, FOSTERING STUDENT EMPOWERMENT, BUILDING MENTORING OPPORTUNITIES, AND ENCOURAGING YOUTH TO CHALLENGE THE MISCONCEPTIONS THAT SO COMMONLY SURROUND MENTAL HEALTH CONDITIONS. AS OF FALL 2024, BC2M CLUBS ARE OPERATING WITHIN SIX MAIN GEOGRAPHIC REGIONS: NORTHERN CALIFORNIA, SOUTHERN CALIFORNIA, ARIZONA, INDIANA, NEW YORK CITY, THE NORTHEAST, AND THROUGHOUT OTHER AREAS OF THE NATION.
  2. $335,808 spent. BRING CHANGE TO MIND MESSAGE - BRING CHANGE TO MIND (BC2M) IS A NATIONAL ORGANIZATION WORKING TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS. ADDITIONALLY, BC2M ACTS AS A PORTAL TO A BROAD COALITION OF ORGANIZATIONS THAT PROVIDE SERVICES, SCREENING, INFORMATION, SUPPORT AND TREATMENT OF MENTAL ILLNESS. BC2M IS NORMALIZING THE CONVERSATION AROUND MENTAL HEALTH TO ENSURE THAT PEOPLE FEEL SUPPORTED AND ENCOURAGED IN THEIR JOURNEY TO WELLNESS. BC2M IS SAVING LIVES.
  3. $89,034 spent. RESEARCH - SCIENCE AND EVIDENCE-BASED ACTION IS ESSENTIAL TO ACHIEVING BC2M'S MISSION. BC2M GROUNDS ITS WORK IN THE LATEST RESEARCH, EVALUATING IT FOR EFFECTIVENESS, THEN SHARING IT WITH CONFIDENCE. AN INTEGRAL COMPONENT OF THIS IS BC2M'S SCIENTIFIC ADVISORY COUNCIL WHICH IS COMPRISED OF AN ACCLAIMED TEAM OF EXPERTS IN THE FIELDS OF MENTAL ILLNESS STIGMA AND DISCRIMINATION. IN 2024, BC2M PARTNERED WITH THE CITY COLLEGE OF NEW YORK (CUNY) TO CONDUCT A RESEARCH STUDY INVESTIGATING MENTAL HEALTH ANTI-STIGMA FOR ASIAN AMERICAN AND PACIFIC ISLANDER (AAPI) HIGH SCHOOL STUDENTS. THIS SUCCESSFUL PILOT STUDY WILL EXPAND IN 2025. (CONTINUED ON SCH O)PUBLIC SERVICE ANNOUNCEMENTS (PSA) - IN THE PAST, BC2M HAS DESIGNED, DEVELOPED AND PRODUCED PSAS THAT ARE BROADCAST THROUGHOUT THE MEDIA. SINCE ITS ESTABLISHMENT, BC2M 'S PSA CAMPAIGNS HAVE PROVEN TO BE AN EFFECTIVE OUTREACH METHOD AND EDUCATIONAL TOOL. BC2M HAS CONTINUED TO BENEFIT FROM THESE VALUABLE PSAS THROUGHOUT OUR OPERATION AND DID NOT INCUR ADDITIONAL COSTS IN 2024.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 2010.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.